Digital Marketing Blog
One of the things I love about my Marketing job here, at PromotionStep, is that I'm constantly learning. Everything internet-related seems to continually, rapidly evolve (consider recent changes in design methods, standards and styles; online marketing techniques;...read more
Pay Per Click (PPC) and Search Engine Optimisation (SEO) are two separate strategies, right? Well… not exactly. Whilst the two are, of course, different components of digital marketing, SEO and PPC campaigns and efforts complement each other in many ways. In fact,...read more
Placing keyword-specific adverts online can be one of the most powerful modern marketing strategies employed by businesses, both large and small. However, the world of search engine marketing (commonly referred to as SEM) can be filled with industry-specific buzzwords...read more
If you follow Float Digital on social media *hint, hint, nudge, nudge*, you'll know we've had lots of exciting news recently. We've appointed a Social Media and Digital Marketing agency, we've been featured on Search Engine Watch, and we're working with CIM to deliver...read more
Today is the one day of the year you can guarantee every social media channel will be buzzing with empowering posts and articles celebrating inspirational females - this is why International Women's Day is the BEST. International Women's Day is about so much more...read more
One of the biggest SEO ranking factors are backlinks from other websites, it’s a common strategy to actively outreach to other websites and ask for a link in exchange something of value like a guest post. A strategy less frequently used is to create content on your...read more
If you struggle to come up with content ideas or find it difficult to begin writing content, then this talk is for you. Loaded with blogging advice, I’m hoping you’ll leave this room having learned how to implement tools and techniques that’ll make managing and...read more
A good option for anyone who is looking at creating and enhancing online presence would be to hire the services of a SEO freelancer. You can decide which parts of the job you would like to outsource to a freelancer. There are many benefits of hiring a person like this...read more
Bigger and better than ever, BrightonSEO returned to Brighton Centre on the Thursday 6th and Friday 7th April 2017. Despite it being my fifth time attending BrightonSEO, it was my first time speaking, and was certainly the best event yet! Sadly though, I missed out...read more
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