On-page SEO describes all tasks that can be done within a website or blog page. And, Off-page SEO takes care of your website when it goes into the wild.
Handling Link Building for SEO like a Pro!
If you are venturing into search engine optimisation, you will definitely come across off-page SEO. This is a collection of activities and tasks that happen outside the scope of website designs. Well, the name “off-page SEO” describes it fully!
During off page SEO, you would take care of all links that point to your webpage. This is an important process of optimisation. The process takes care of all external links. This is the only way to link outside websites to your “site”. The back links can be treated as “Votes” to your site. Every time someone clicks on a backlink (that points to your site), your website will receive a score. With more votes, your website will become better and famous. Sooner, it will top Google search results.
Off Page SEO depends on link building. This is one of the finest ways to handle links. The right link can take your website up; meanwhile, a poor link can bring it down! Voila, doesn’t this sound scary? Well, Off-page SEO is a powerful tool that has to be used wisely.
Customers trust websites that top Google’s search results!
Drive more traffic improving your sales and leads.
Offer additional information and customer support faster.
What is Link Building?
The talk about Off Page SEO will remain incomplete without “Link Building”. By definition, link building represents the task of building links that redirect to your website. These links should be placed in other websites or blogs. All search engines look for the number of high quality links your website has in the internet.
As mentioned previously, sites with a good number of backlinks will receive more traffic and better virtual visibility. Google and other search engines use special algorithms to crawl and identify good links that point to your web page. These links are carefully indexed. The index files are important for positioning websites. Here is a simple example to help you with off page SEO.
Imagine that you have a website on “Healthy Food”. And, there are 150+ backlinks to your web page. These links are placed in authority sites that fit perfectly in your niche. When Google’s search algorithm crawls through these sites, it will understand the value of your site’s content. Soon, your page will top Google’s search results. It is more like 100 people admiring your website.
SEO leads have a 14.6% close rate, while outbound leads (i.e. direct mail or print) have a 1.7% close rate.
Google processes over 40,000 search queries every second, - that's over 3.5 billion searches per day.
70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.
The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.
What are Natural Backlinks?
Search engines like Google love websites with natural backlinks. That is because “high quality backlinks” are created by users who love a particular content. But yes, Google’s algorithms can identify backlinks that are artificial. Getting natural links from several websites is a tough challenge. Not all sites can get “hundreds” of backlinks. This is why businesses take off page SEO seriously. Webpage builders and business owners should focus on strategies that can help them score plenty of backlinks. They should take care of several things. Here are few points to help you.
High Quality Backlinks
High quality backlinks have certain properties. These links are recognised as “useful, natural and good” by search engines. High quality backlinks will have optimal effects on your SEO efforts.
#1 They are From High PageRank Websites
Search engines give a page rank to websites and web pages. This rank ranges between 0 and 10. The Google Algorithm is framed to speak about a website’s authority and rank. To enjoy high page ranks, your website should receive backlinks from websites that have high page ranks. It would be wise to look for websites that have ranks higher than your website. Backlinks from better sites will mean quality votes. There are special tools to help you check a site’s rank. For example, the “WebRank Toolbar from Firefox” will give the page rank of web pages.
#2 Different Anchor Keywords
Stuffing the same keyword for all your backlinks is a bad idea. Off Page SEO doesn’t work well with “similar anchor keywords”. Google doesn’t categorise this as natural back linking. That is why you should use different anchor texts. Make sure your backlinks are unique.
You can stick to the 30-30-30-10 rule. Build backlinks with 30% phrase matching keywords, 30% exact keywords and 30% generic words. The other 10% can be your site’s url.
Link Building Techniques
On the whole, every website should focus on off page SEO. It is important to build the right kind of backlinks for your website. Inbound links are required for search engine optimisation. That is because, you can use inbound links to build powerful backlinks. All your web pages will receive better indexes and this will improve your overall rank. Off Page SEO does not restrict websites in any way. Instead, it has the power to choose, diversity and optimise your anchor texts.
This is an interesting strategy that offers better ranks in Search Engine Result Pages alias SERP. If you want to establish a strong online presence, you should make use of off page SEO. A strong and reliable backlink profile can drive more traffic to your website. It will give your page more authority and trust. Sooner, your website will see higher referral traffic and better ranks. Experts consider the following techniques as an effective way of achieving off page SEO:
Guest blog in websites with higher page authority.
Make use of digital PR to spread news about your business, strengths, benefits, brand value and achievements.
Publish articles with a natural tone that revolve around the website’s niche (careful not to stuff these posts with keywords!)
Collaborate with other brands to encourage links.
Focus on content marketing- and inbound strategies.
Get links from local citation and business directories that have “good” authority. These links will boost local search results.
Try to get links from direct rivals. Competitor analysis is required to understand more about direct rivals.
All your anchor texts should be optimised.
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