How Successful SEO’s Perform Keyphrase Research
In this modern era, effective keyword research is necessary to increase the rank and reach of websites. It is a skill all digital marketers must have. Apart from using keyword lists for SEO and PPC, smart content marketers use the list to identify topics they can write about.
Well, you might be reading this article because you are aware of the benefits and importance of key phrase research. With this being said, here are few smart ways of doing keyword research.
#1 Brand Terms
First of all, you must use brand terms. Clients who are used to your brand are easiest to reach and concert. When it comes to volume, brand terms may not look impressive or generate page views. However, these terms are required to improve conversion rates (both natural and paid search).
#2 Product Terms
The talk about key phrase research will remain incomplete without product terms. As suggested by its name, these terms speak about your product. They talk about what it does or solves. The list of product terms depends on how big and diverse your brand is. People who look for brands based on product terms are a little back in the final decision cycle. Luckily, volume from brand terms will help you win through product terms too.
#3 Competitor Terms
At some point of time, you should research through competitor terms too. Few years ago, competitor terms were second only to brand terms. However, Google has changed the way it ranks websites. It has tightened its quality requirements and made it impossible to gain CPC through competitor terms. If you have a huge budget and are pushing hard to cross a competitor, these terms will be useful.
#4 Substitute Terms
Substitute product terms are also important during key phrase research. These terms can be used instead of your product terms. For instance, if you are selling story books, you may consider optimizing for different types of books, novels and comics! Just like competitor terms, you will not receive lots of credit for substitute product terms.
#5 Audience Terms
Meanwhile, you must not forget audience terms too! These are terms your target audience search for. In most cases, you should cover a huge list of words – so, this is a very tempting category to work on. Audience terms are aligned with conventional displaying strategies. If you want higher ups, you should figure out what your audiences are interested in. This is when target models become extremely useful.