Tips for Effective On-Page SEO
Search engine optimisation is the process of building websites with techniques that can improve its rank on search engine results. Pages with higher ranks are bound to generate more revenue and enjoy higher traffic. SEO can be categorised as On-Page and Off-Page.
On-Page SEO allows you to perform many things on your web page. It will help you boost your online rank. On-Page SEO involves meta-tags, page titles, descriptions and internal links. Off-page SEO focuses on things that you can on social media networking sites, blog markets and forums to improve your page rank.
In this article, you will read about effective On-Page SEO techniques.
#1 Page Titles
Page titles play a very important role in on-page SEO. Indeed, page titles are extremely important for any website. All your pages should have unique titles with targeted keywords. For example, if you are planning to write a blog on cars, you should have key phrases like “cool cars”, “world’s top 10 cars” within the page title. Proper page titles will increase your chances of showing up.
#2 Meta Description
A lot of developers forget about Meta descriptions in their web pages. These descriptions are a great place to store your keywords. Meta descriptions are used by search engines during searches! However, you should frame Meta descriptions with lots of care and concern. Make them short and relevant. The description should have very specific keywords and key phrases.
#3 Meta Tags
The talk about On-Page SEO will remain incomplete without Meta Tags. Every web page should have Meta tags. These tags include a set of keywords. Once again, the Meta tag must have relevant key phrases or keywords. Web development tools like WordPress allow users to enter page titles, Meta tag keywords and meta description with each post. These tools make life very easy for developers.
Experts believe that every website should have search engine friendly URLs. Proper URL structure triggers better crawling. It is quite interesting to note that shorter URLs offer better search engine outcomes. Your URLs should have targeted keywords and key phrases to ensure better performance. Where you use these keywords plays an important role too! For example, <website.com>/<key phrase or keyword> is much better than <website.com>/123/456/<keyword>.