Digital Marketing Blog

What is PPC advertising?

What is PPC advertising?

  Let’s get back to basics. In simple terms, PPC or pay-per-click, is a form of internet advertising used to direct traffic to websites. With PPC, the advertisers pay a publisher (for instance, Google Adwords) a fee each time their advert is clicked on. By paying for...

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Float Digital Turns 2 Years Old 🎈🎉

Float Digital Turns 2 Years Old 🎈🎉

  Another successful year has flown by at Float Digital HQ! In such a short space of time we've come a long way. It’s crazy to think that this time two years ago we’d just launched the website and taken on our first client. To mark the occasion, we put together a...

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The ten commandments of PPC

The ten commandments of PPC

*Disclaimer: this article is not written for religious individuals, nor it tries to negatively engage with them. Please keep the sarcastic tone in mind while reading it. 1. You shall the words of Google. Google is the god of advertising. He can put your ad on any...

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Homepage vs. Landing Pages – Striking a Balance

Homepage vs. Landing Pages – Striking a Balance

  One of the things I love about my Marketing job here, at PromotionStep, is that I'm constantly learning. Everything internet-related seems to continually, rapidly evolve (consider recent changes in design methods, standards and styles; online marketing...

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How PPC And SEO Work Together

How PPC And SEO Work Together

Pay Per Click (PPC) and Search Engine Optimisation (SEO) are two separate strategies, right? Well… not exactly. Whilst the two are, of course, different components of digital marketing, SEO and PPC campaigns and efforts complement each other in many ways. In fact,...

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Are AdWords And PPC The Same Thing?

Are AdWords And PPC The Same Thing?

Placing keyword-specific adverts online can be one of the most powerful modern marketing strategies employed by businesses, both large and small. However, the world of search engine marketing (commonly referred to as SEM) can be filled with industry-specific buzzwords...

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Float Digital Is Officially a RAR Recommended Agency!

Float Digital Is Officially a RAR Recommended Agency!

If you follow Float Digital on social media *hint, hint, nudge, nudge*, you'll know we've had lots of exciting news recently. We've appointed a Social Media and Digital Marketing agency, we've been featured on Search Engine Watch, and we're working with CIM to deliver...

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