Three PPC Mistakes to Avoid

Three PPC Mistakes to Avoid

By gaining valuable traffic and thereby increasing sales, PPC advertising – pay per click – can have a major positive impact on businesses and organisations of all sectors and sizes – providing they get it right. If you’re about to embark on a PPC campaign or are...
Will My Organic Rankings Suffer If I Don’t Have a Blog?

Will My Organic Rankings Suffer If I Don’t Have a Blog?

Web logs, or blogs as they’re more commonly known, have become an inherent feature of the internet that we know and love today. They’re also a vital component of digital marketing, helping brands and individuals raise their online profile, reach out to their target...
SEOs Not So Secret Weapon

SEOs Not So Secret Weapon

I joined GoCompare nearly two years ago as a PR and outreach executive. I had no idea what outreach was, let alone the difference between a followed and no-follow link! But PR was something I was pretty familiar with, so if all else failed I had that. Also, what’s the...