What is PPC advertising?

What is PPC advertising?

Let’s get back to basics. In simple terms, PPC or pay-per-click, is a form of internet advertising used to direct traffic to websites. With PPC, the advertisers pay a publisher (for instance, Google Adwords) a fee each time their advert is clicked on. By paying for...
Float Digital Turns 2 Years Old 🎈🎉

Float Digital Turns 2 Years Old 🎈🎉

Another successful year has flown by at Float Digital HQ! In such a short space of time we’ve come a long way. It’s crazy to think that this time two years ago we’d just launched the website and taken on our first client. To mark the occasion, we put together a...
The ten commandments of PPC

The ten commandments of PPC

*Disclaimer: this article is not written for religious individuals, nor it tries to negatively engage with them. Please keep the sarcastic tone in mind while reading it. 1. You shall the words of Google. Google is the god of advertising. He can put your ad on any...
Homepage vs. Landing Pages – Striking a Balance

Homepage vs. Landing Pages – Striking a Balance

One of the things I love about my Marketing job here, at PromotionStep, is that I’m constantly learning. Everything internet-related seems to continually, rapidly evolve (consider recent changes in design methods, standards and styles; online marketing...