Supporting B2B companies outrank their competitors
B2B SEO campaign will include a study of business goals, followed by an evaluation of pre-purchase as well as the buying cycle periods. Next would be an analysis of the sales funnels and all this will lead to the optimisation of the website. This would also include using keywords in strategy as well as in search volume in order to enhance SEO rankings.
B2B companies have a long lead-time till they target their audience. Hence there is ample time to create a conversation with the customer. The goal of B2B SEO is to create brand awareness. This is achieved by supplying relevant information to potential clients. This is an effort made in order to start nurturing a long and ongoing relationship. This is an effort towards garnering trust, hence a number of techniques can be used here.
We can help you with penning a white paper in order to enhance reliability. Do note that this white paper has to address the questions and needs of the customer. In fact, such an effort can be considered as a building block toward the ultimate goal of any B2B company. We are well aware that your aim is to become a preferred provider and that too on an ongoing basis. This is possible only by building trust with your customer.
Challenges in the B2B SEO industry
There are a large number of people involved in the B2B buying process. All of them make use of different search terms while making a purchasing decision. All these search terms have to be included as the relevant keywords in your website content.
We will ensure that these keywords are inserted at relevant places in your content. This way all the stakeholders in the decision process will be able to access your content. This will have an impact on your SEO rankings. Include a call to action on your site. This will ensure that a buying decision can be taken instantly. Make sure that you are able to provide information and facts on your site as that will aid your visitors in taking a buying decision.
Here are few interesting facts about why websites need search engine optimisation and it’s worth facing those challenges:
SEO leads have a 14.6% close rate, while outbound leads (i.e. direct mail or print) have a 1.7% close rate.
Google processes over 40,000 search queries every second, - that's over 3.5 billion searches per day.
70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.
Organic search drives 51% of all visitors to B2B websites, whereas paid ads drive 10% and social 5%.
Keyword Research & Competitor Analysis
Keyphrase research and competitor analysis are essential for identifying the keywords and phrases that your target audience is searching for and understanding the tactics your competitors are using. Our team will conduct comprehensive research to determine the keyphrases that are most relevant to your business and develop a strategy that will help you outrank your competitors.
Onpage Website Optimisation & Implementation
Onpage optimisation involves optimising the content and structure of your website to make it more search engine friendly. This includes optimising title tags, meta descriptions, header tags, and other elements. Our team will conduct a thorough analysis of your website to identify areas for improvement and implement best practices to help your website rank higher in search engine results pages.
Technical SEO Audit & Web Tool Configuration inc. Tracking
Technical SEO audit involves analysing the technical aspects of your website, such as page speed, mobile optimisation, and crawlability, to ensure that your website is functioning at its best. Our team will conduct a comprehensive technical SEO audit to identify and fix any technical issues that may be hindering your website's performance in search engine rankings.
Content Writing Delivery & Content Optimisation
Quality content is crucial to a successful SEO campaign. Our team of professional writers will create high-quality, SEO-friendly content that engages your audience and helps your website rank higher in search engine results pages. We will work closely with you to ensure that your content aligns with your brand message and is optimized for your target keywords.
Link Building & Influencer Marketing Campaigns
Link building and influencer marketing are key components of off-page optimisation. Our team will develop a comprehensive link building strategy that targets high-quality, authoritative websites relevant to your business. We will also identify and engage with influencers in your industry to build brand awareness and increase your website's authority.
Ongoing SEO Support & Campaign Monitoring
SEO is an ongoing process that requires constant attention and updates. Our team will provide ongoing SEO support to ensure that your website continues to perform at its best. This includes regular monitoring and analysis of your website's performance, updating content and optimization strategies as needed, and providing ongoing consultation and support to help you achieve your business goals.
Reaching your goals has never been so easy
Email us at [email protected] or use our contact form below.
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Float Digital Marketing Ltd
Mor Workspace
Treloggan Lane
Newquay
TR7 2FP
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Float Digital is a fast-growing and multi-award-winning Search Marketing agency in Cornwall. We partner with the world's most exciting brands to deliver jargon-free Search Marketing campaigns.
Float Digital Marketing Ltd is a registered company in England and Wales (11002659) . VAT registration number: 312416936.
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