Digital Marketing Blog

By gaining valuable traffic and thereby increasing sales, PPC advertising – pay per click – can have a major positive impact on businesses and organisations of all sectors and sizes – providing they get it right. If you’re about to embark on a PPC campaign or are...

The fundamentals of search engine optimisation (SEO) haven’t changed much over the years. A website’s content still requires constant attention to continue generating traffic and it is not actually that difficult to get the basics right. Unfortunately for many...

Float Digital has been shortlisted at the 2018 Lloyds Bank National Business Awards. The awards, now in their 17th year, have a long-standing history of celebrating the best of British business.   Submissions began earlier this year when The Lloyds Bank National...

Web logs, or blogs as they’re more commonly known, have become an inherent feature of the internet that we know and love today. They’re also a vital component of digital marketing, helping brands and individuals raise their online profile, reach out to their target...

I joined GoCompare nearly two years ago as a PR and outreach executive. I had no idea what outreach was, let alone the difference between a followed and no-follow link! But PR was something I was pretty familiar with, so if all else failed I had that. Also, what’s the...

We're so proud to announce that earlier this month Float Digital was named the UK's most ambitious business (as seen on TV) by Peter Jones from Dragon's Den and Sage. Our Director, Samantha Charles, beat hundreds of flourishing UK businesses to win the...

On 25 May 2018, the General Data Protection Regulation (GDPR) came into force, the EU’s new data protection and privacy law for all individuals within the European Union. Businesses of all industries and sizes need to pay attention to GDPR to be compliant. One area...

So everyone is getting rather excited about GDPR, the current buzzword of every article on every channel. Even the Sun have gotten in on the act with their wonderfully scaremongering title of, builders, cleaners and gardeners could face huge fines just for sending an...

  Let’s get back to basics. In simple terms, PPC or pay-per-click, is a form of internet advertising used to direct traffic to websites. With PPC, the advertisers pay a publisher (for instance, Google Adwords) a fee each time their advert is clicked on. By paying for...