Digital Marketing Blog

Will My Organic Rankings Suffer If I Don’t Have a Blog?

Web logs, or blogs as they’re more commonly known, have become an inherent feature of the internet that we know and love today. They’re also a vital component of digital marketing, helping brands and individuals raise their online profile, reach out to their target...

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SEOs Not So Secret Weapon

I joined GoCompare nearly two years ago as a PR and outreach executive. I had no idea what outreach was, let alone the difference between a followed and no-follow link! But PR was something I was pretty familiar with, so if all else failed I had that. Also, what’s the...

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What Do the New GDPR Regulations Mean For SEO?

On 25 May 2018, the General Data Protection Regulation (GDPR) came into force, the EU’s new data protection and privacy law for all individuals within the European Union. Businesses of all industries and sizes need to pay attention to GDPR to be compliant. One area...

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How GDPR is Set to Affect The World of Marketing

So everyone is getting rather excited about GDPR, the current buzzword of every article on every channel. Even the Sun have gotten in on the act with their wonderfully scaremongering title of, builders, cleaners and gardeners could face huge fines just for sending an...

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What is PPC advertising?

  Let’s get back to basics. In simple terms, PPC or pay-per-click, is a form of internet advertising used to direct traffic to websites. With PPC, the advertisers pay a publisher (for instance, Google Adwords) a fee each time their advert is clicked on. By paying for...

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Float Digital Turns 2 Years Old 🎈🎉

  Another successful year has flown by at Float Digital HQ! In such a short space of time we've come a long way. It’s crazy to think that this time two years ago we’d just launched the website and taken on our first client. To mark the occasion, we put together a put...

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The ten commandments of PPC

*Disclaimer: this article is not written for religious individuals, nor it tries to negatively engage with them. Please keep the sarcastic tone in mind while reading it. 1. You shall the words of Google. Google is the god of advertising. He can put your ad on any...

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