by Sam Charles | May 10, 2018
The ten commandments of PPC *Disclaimer: this article is not written for religious individuals, nor it tries to negatively engage with them. Please keep the sarcastic tone in mind while reading it. 1. You shall the words of Google. Google is the god of advertising. He...
by Sam Charles | Apr 25, 2018
Homepage vs. Landing Pages – Striking a Balance One of the things I love about my Marketing job here, at PromotionStep, is that I’m constantly learning. Everything internet-related seems to continually, rapidly evolve (consider recent changes in design...
by Sam Charles | Apr 23, 2018
How PPC And SEO Work Together Pay Per Click (PPC) and Search Engine Optimisation (SEO) are two separate strategies, right? Well… not exactly. Whilst the two are, of course, different components of digital marketing, SEO and PPC campaigns and efforts complement each...
by Sam Charles | Apr 5, 2018
Are AdWords And PPC The Same Thing? Placing keyword-specific adverts online can be one of the most powerful modern marketing strategies employed by businesses, both large and small. However, the world of search engine marketing (commonly referred to as SEM) can be...
by Sam Charles | Mar 12, 2018
Float Digital Is Officially a RAR Recommended Agency! If you follow Float Digital on social media *hint, hint, nudge, nudge*, you’ll know we’ve had lots of exciting news recently. We’ve appointed a Social Media and Digital Marketing agency,...
by Sam Charles | Mar 8, 2018
68 UK Business & Marketing Events for Women in 2018 🎉 #InternationalWomensDay Today is the one day of the year you can guarantee every social media channel will be buzzing with empowering posts and articles celebrating inspirational females – this is why...
