How to Explain Link Building to Your Grandparents

It is not a secret that search engines like Google and Bing rely on links to measure the authority of websites. If a website is designed to attract links from Google’s search algorithms, the overall importance of the webpage would increase.

Google’s search algorithms are fine-tuned to rank web pages and decide which one should top in its results list! This is where link building comes into the picture. Over the years, link building has changed considerably. However, you must master the basics to build websites with the right number and kind of links.

What is a Link?

So, how does a web link look like? If page-1 clicks on a link to page-2, then page-1 suggests that page-2 is a good webpage. The only complication in this situation would be the “nofollow tag”. By definition, the “nofollow” tag allows users to add links to a page without passing a vote when a user clicks on the link.


Why are Links Important?

Links are extremely important in an online setting. They are quite similar to votes.  And, these “votes” are used by search engines to decide if a page is good or not. If you want your webpage to enjoy high ranks, it should secure the right type of links. A lot of web developers believe that any link is worth having on your website.

However, all links are not the same. Some links can have a bigger and stronger impact on your website. This is why you should secure plenty of heavy (worthy) on your website. Luckily, it is very easy to secure the right kind of links. All that you should do is create something that can be linked and is worth linking too! This is a straightforward process that requires lots of thinking, planning, proper research, hard work and a pinch of creativity.


Building Links

When you work towards link building, be wary and avoid link spam. A lot of companies operate with link spams by creating links from directories, social bookmarks, forums, link farms and other sources that keep attracting visitors. Ensure you hire an SEO agency that is trustworthy and creditably. 

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