Frequently Asked SEO Questions – Answered!

The list of SEO FAQs is remarkably big! A lot of people have many interesting questions about search engine optimisation. If you are breaking your head about SEO strategies, the next few lines will lend you a hand of help. Here are few common questions about SEO and what it could mean for your business.

What is SEO?

First of all, search engine optimisation refers to strategies and techniques that can increase the visibility of your website. People who are searching for services, products and brands online will find your website only if it is search engine optimised. This is because Google, Yahoo and Bing uses algorithms to find and filter SEO sites.

What are organic and paid results?

The list of SEO FAQs will remain incomplete without paid and organic results. By definition, paid inorganic search results are seen on the side or top of web pages. You should pay advertisers for these links. And, organic results are identified through algorithms.

How to use Meta Descriptions?

Meta descriptions play an integral role in search engine optimisation. This is the small line of text that appears along with your site in search engine results. Meta description talks about your page and its focus. Meta descriptions matter a lot. However, the way you write them has changed drastically. You should be aware of keywords and key phrases in the meta description. Also, make sure you don’t have any spelling mistakes in the description! “Perfect” meta description will increase your site’s SERP rating.

How are domain names optimised?

A lot of people wonder if their domain name has to be optimised with keywords. Well, your primary domain must not have keywords only with optimisation in mind. This will hurt your SEO results. Make sure your keywords and company name appear appropriately in the domain name. But, don’t choose names like trafficgeneratorsoftwarewithsocialmailautomation.com.

What is the best frequency for keywords?

The frequency of keywords on a web page really matters! Unfortunately, no one knows what the exact number is. You must understand that too many keywords can harm your website. This is known as keyword stuffing. Keywords should fit naturally on your website.

What is linking?

Linking plays a vital role in search engine optimisation. There are two different types of links: inbound and internal links. Inbound links are websites that connect to materials on your site. And, internal links are found on your website that can direct to other pages. Both these links are important for SEO.