How To Generate Natural Backlinks With Content Marketing

One of the biggest SEO ranking factors are backlinks from other websites, it’s a common strategy to actively outreach to other websites and ask for a link in exchange something of value like a guest post. A strategy less frequently used is to create content on your own site with the aim to generate natural backlinks over time. Although this will take longer to receive backlinks, there is little work to be done after the content is published, which makes this strategy great to use alongside the more common outreach strategies.

There are a number of ways you can go about generating high-quality backlinks, the key point to remember is that you want your content to stand out. What makes your content special from others? Obviously, this isn’t easy, so if you feel that creating content that stands out is hard, then you may want to use our content writing service. Let’s take a look at ways you can make your content stand out.


Create Exclusive Content

Any content marketing strategy is going to benefit greatly from some exclusive content that you won’t find anywhere else. But it’s easy to say you can create exclusive content, when in reality, finding and then creating it is much more difficult.

There are a number of ways you can do this, one of the best ways to create exclusive content is to interview industry experts or other similar important figures. These people will have some influence on the industry as a whole and people will want to hear their views. Interviewing and creating the content will take some time, but by standing out from competitor’s content you will be able to increase natural links to your website.


Infographics Are Your New Best Friend

A picture is worth a thousand words, isn’t it? This is true when it comes to any content you create. However, we’re not just talking about photographs and images. Infographics are professional visuals that showcase data or break down complex figures in an easier to understand form.

When it comes to creating content especially on complex subject’s, infographics are hugely beneficial and they will be sure to help you generate backlinks, this is due to visuals being shared more than written content. Infographics are also usually very colourful and eye-catching so will be sure to get people’s attention. It’s recommended to include an embed code with your infographic as this allows others to share your infographic on their own websites, the code includes a link back to your website.


Collaborative Content

Collaborating with similar businesses, freelancers or industry professionals when you’re creating new content will help you capture more attention and more backlinks.

If you collaborate with a popular professional or industry influencer, then you’ll be able to draw their fans to your content which will help you appeal to a larger audience. A great example of collaborative content is to ask other professionals in your industry their thoughts on a particular subject. This will not only generate natural backlinks from readers, but the contributors to your content may also link to your site as well. If you like the idea of collaborative content, check out this Forbes article for more collaborative content marketing ideas.


Have A Diverse Content Strategy

Content marketing is essential for any business in our modern world, one of the best ways to keep on top of the competition is to ensure that your content never gets boring! This is an easy trap to fall into, but can easily be avoided by ensuring you diversify your content.

Blogs and articles are great, but content takes so many different forms. Try new things and experiment a little. Don’t go crazy but try to make sure your content never gets boring or routine, spice it up a little and try a new piece every now and again. A diverse content strategy allows your audience to discuss and share new ideas and help you generate more natural backlinks. Here are just a few examples of different types of content below:

• Reviews
• Interviews
• Opinion Pieces
• Guides
• Posters
• Emails
• Newsletters
• Landing/ Feature Pages
• Press Releases
• Surveys
• Podcasts
• Videos
• White Papers

Author: Jamie Bell operates Keep SEO Simple, a Glasgow SEO Agency. He has worked with a range of companies providing SEO services across the UK and enjoys helping businesses grow online.

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