Engine Optimisation (SEO)
Reach the top of Google with Float’s Digital’s Search Engine Optimisation tools and expertise, combined with powerful, search-engine friendly content that eats complex algorithms for breakfast.
When it comes to Search Engine Optimisation, it pays to trust the experts.
Search Engine Optimisation (SEO) is simply making sure potential customers can find you – ahead of your competitors – via natural search when they type in keywords for your products or services on search engines like Google. It’s a competitive marketplace online, and just like having prime position in a shopping mall gives you higher footfall, getting your business to the top of the page one through search engine optimization is one of the valuable tools for driving customer interest, brand awareness and sales.
But achieving the Holy Grail of top of page search engine rankings can feel a bit like a dark art for in-house teams, because good search engine rankings can’t be bought, only earned. Enter Float Digital.
Part art-form, part-science, part-digital wizardry, Float provides boutique SEO services for clients’ worldwide from our HQ in Cornwall, earning – and keeping – that coveted search engine top spot. Let us help you demystify SEO, talking to you and your teams in plain English. We’ll provide the tools you need to earn your top spot, positioning your brand at the top of page via our razor-sharp algorithm knowledge, super rich content production and big media and guest blog backlinks.
What does this mean for you? Well, super-duper traffic from customers who are ready to buy, increased visibility and brand awareness, as well as grabbing market-share from your competitors. What’s not to love about that?!
Quick Facts about Search Engine Optimisation
SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.
Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.
70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.
The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.
One of the finest and most commonly used SEO services would be “Keyword Audit”. This is an important step in search engine optimization. If you want to enjoy SEO strategies, you should begin with keyword audits. Be clear with your “goal” and “keywords” that can attract target customers. That is because customers use “keywords” to find your business online! So, get your keywords right.
As you master a good website with ideal keywords and proper links, you should engage in competitor audit. Competitor audits will give you an in-depth analysis of the market. You will be able to discover better and newer opportunities. If you are competing with keywords, you should be aware of what your rivals are using. Many business owners use competitor audits to understand the difficulties and challenges involved in a niche.
On Page SEO
The talk about search engine optimisation services will remain incomplete without “On Page SEO”. All websites are designed to appeal end customers. Meanwhile, websites are supposed to appeal search engines too! Your website should be able to represent content in the best possible way. It should be miles away from your competitor’s website. That is how you can boost rankings with SEO!
For a winning online marketing strategy, businesses need to create content that is consistent, authoritative, relevant, and tailored to brand voice. Our streamlined SEO Content writing process makes it simple and efficient to ensure that you get SEO-friendly web content that effectively communicates your message.
Keywords and links share an interesting bond. If you want to create authoritative pages, you should integrate links in your website. There are two different types of links. You can choose outbound- or inbound- linking. The popularity of a website depends on its links. That means, your leads and traffic are indirectly dependent on the links.
Finally, SEO Services will help you with monthly reports. This is way of following up your site. You can identify, rank and figure out your site’s ROI. Monthly reports are required to document your achievements, strengths and weaknesses.
Reaching your business goals is easy with Float Digital
Ready to see your sales sky-rocket and your web traffic soar? Get in touch...
Float Digital Marketing Ltd
📞 +44 (0) 1637 260 319
Float Digital is a fast-growing and multi-award-winning Search Marketing agency in Cornwall. We partner with the world's most exciting brands to deliver jargon-free Search Marketing campaigns.