When it comes to Search Engine Optimisation, it pays to trust the experts.
Search Engine Optimisation (SEO) is a valuable long-term investment. Neglecting its importance could potentially leave your business lagging behind competitors in search results.
Search Engine Optimisation (SEO) is simply making sure potential customers can find you – ahead of your competitors – via natural search when they type in keywords for your products or services on search engines like Google. It’s a competitive marketplace online, and just like having prime position in a shopping mall gives you higher footfall, getting your business to the top of the page one through search engine optimisation is one of the valuable tools for driving customer interest, brand awareness and sales.
But achieving the Holy Grail of top of page search engine rankings can feel a bit like a dark art for in-house teams, because good search engine rankings can’t be bought, only earned. Part art-form, part-science, part-digital wizardry, Float provides boutique SEO services for clients’ worldwide from our HQ in Cornwall, earning – and keeping – that coveted search engine top spot.
Let us help you demystify SEO, talking to you and your teams in plain English.
We’ll provide the tools you need to earn your top spot, positioning your brand at the top of page via our razor-sharp algorithm knowledge, super rich content production and big media and guest blog backlinks. What does this mean for you? High value traffic from customers who are ready to buy, increased visibility and brand awareness, as well as grabbing market-share from your competitors. What’s not to love about that?!
Quick Facts about Search Engine Optimisation.
SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.
Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.
70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.
eCommerce users has increased from 700 million to 1,200 million in less than 5 years.
Introducing our SEO Services: Unlocking Your Online Potential
In today’s digital landscape, having a strong online presence is vital for businesses to thrive and succeed. However, with countless websites competing for attention, standing out from the crowd can be a daunting task. That’s where our professional SEO services come in, designed to help you navigate the complexities of search engine optimisation and unlock your website’s true potential.
At Float Digital, we understand the challenges and pain points that businesses face when it comes to online visibility. You may be struggling to rank high in search engine results, missing out on valuable organic traffic, or finding it difficult to target the right audience. Our SEO services are tailored to address these concerns and provide you with a strategic roadmap for success.
The value proposition of our SEO services lies in the expertise and proven strategies we bring to the table. Our team of experienced SEO professionals stays up-to-date with the latest industry trends, algorithm changes, and best practices. We combine technical excellence with a deep understanding of your target market to optimise your website and improve its search engine rankings.
By partnering with us, you can expect a range of benefits that directly impact your online visibility and business growth. Our SEO services encompass comprehensive keyword research, ensuring that you target the most relevant and high-traffic search terms in your industry. We optimise your website’s on-page elements, including meta tags, headers, and content, to enhance its search engine friendliness and improve user experience.
Additionally, our off-page optimisation strategies focus on building high-quality backlinks and establishing your website’s authority within your industry. We also provide detailed analytics and performance tracking, giving you valuable insights into your website’s progress and allowing us to refine our strategies for maximum impact.
By harnessing the power of SEO, you can gain a competitive edge, drive targeted organic traffic to your website, and increase your brand visibility. With our expertise and commitment to delivering results, we aim to be your trusted partner in your journey towards online success. Don’t let your website go unnoticed in the vast digital landscape. Contact us today to learn how our tailored SEO services can elevate your online presence and help your business thrive. Together, let’s unlock your website’s true potential and achieve long-term success.
Increased Sati Design’s online visibility through data-driven SEO techniques, resulting in a 1,342% uplift in impressions, 321% increase in clicks, 128.9% increase in new users, and visibility for 780 new keyphrases. Rankings increased 1,701 positions for 73 terms, delivering improved search visibility and customer engagement in just three months.
I had the pleasure of working with Sam on some fantastic outreach campaigns and always found her SEO knowledge and innovative flair second to none! A true SEO genius who came up trumps every time! A highly creative, refreshing, and awesome specialist who I would definitely love to work with again!
– Amie Jessup, Digital Content Editor, Argos
Our SEO Process.
Processes and Approach: Driving Results with a Strategic SEO Methodology
At Float Digital, we follow a proven methodology that encompasses a series of strategic steps to ensure the success of your SEO campaign. With a focus on discovery, analysis, optimisation, and targeted promotion, our approach is designed to maximise your website’s visibility and drive sustainable organic growth. Here are the key steps we undertake:
Step 1: Discovery and Digital Strategy
We begin by gaining a deep understanding of your business, target audience, and goals. We conduct thorough research and analysis to identify your unique selling propositions, competitive landscape, and opportunities for growth. This information forms the foundation of our digital strategy, tailored specifically to your business needs.
Step 2: Keyphrase Research and Competitor Analysis
In this step, we perform comprehensive keyphrase research to identify relevant search terms and phrases that your target audience is using. We analyse your competitors’ SEO strategies to uncover their strengths and weaknesses. This research helps us develop a targeted approach to optimise your website and outperform your competition.
Step 3: On-Page Optimisation
Our team optimises your website’s on-page elements, including meta tags, headings, and content structure. We ensure that each page is optimised for the identified keyphrases, providing search engines with clear signals of relevancy. Additionally, we focus on improving user experience, website speed, and mobile responsiveness for enhanced usability and search engine visibility.
Step 4: Technical Auditing and Configuration
A technically sound website are crucial for optimal SEO performance. We conduct a thorough technical audit to identify any issues that may hinder your website’s crawlability and indexability. Our team addresses factors such as site architecture, URL structure, sitemaps, schema markup, and other technical aspects. By resolving these issues, we ensure that search engines can effectively crawl and understand your website.
Step 5: Content Writing
Compelling and relevant content is a cornerstone of successful SEO. We develop an effective content strategy that aligns with your business goals and target audience. Our experienced copywriters create engaging, keyword-rich content that satisfies both search engine algorithms and user intent. This includes blog posts, landing pages, product descriptions, and other content assets that drive organic traffic and engage your audience.
Step 6: Link Building
Building a strong backlink profile is vital for establishing your website’s authority and visibility. Our team employs a combination of strategies, including influencer marketing, outreach, guest posting, and content promotion, to acquire high-quality backlinks from authoritative sources. This helps boost your website’s credibility, search engine rankings, and organic traffic.
By following these strategic steps, we ensure a comprehensive and targeted approach to your SEO campaign. Our methodology is built on industry best practices, continuous research, and a data-driven mindset. Throughout the process, we monitor and analyse key performance indicators to measure the success of our strategies, make necessary adjustments, and drive continuous improvement.
Boosted website traffic & conversions for client MHF Creative with a data-led SEO approach. The three-month campaign saw a 72% increase in user traffic and 800%+ increase in conversions. New keywords boosted visibility, the website ranked 30,169 positions higher, including 1st place for “video production services,” “corporate video production”.
Meet Your SEO Expert.
Sam Charles is a Google-certified digital marketer with 12 years of experience. She is the founder and SEO lead of Float Digital, a multi-award-winning agency. Sam and her agency partner with the world’s most exciting brands, delivering jargon-free Search Marketing campaigns from London to New York.
With an extensive portfolio, Sam has worked with over 450 B2C & B2B brands, including companies such as Argos, Thorntons, Accor, J.P Morgan, Victoria’s Secret, Eastpak, Manfrotto, and Emirates. Her proven track record has earned her nominations for over 70 prestigious business awards, including The National Business Awards, the UK Search Awards, and The Great British Entrepreneur Awards.
Sam is a highly skilled and creative copywriter, able to match the tone and style of a brand’s content. I had the pleasure of working with her on a number of PR outreach campaigns, in which she was very adept at developing strong relationships with bloggers in a variety of niches. She was successful in working with them to produce high-quality and engaging content that promoted brands and products
– Nay Opie Senior Customer Analyst, British Airways
Why You Need to Invest in SEO.
In today’s digital landscape, achieving immediate visibility and reaching a targeted audience are crucial for businesses looking to thrive online. SEO advertising, a powerful marketing strategy, offers a range of benefits that can help businesses achieve these goals and drive rapid business growth.
By implementing effective SEO strategies, businesses can enhance their online presence, attract qualified traffic, and generate measurable results. In this article, we will explore the key advantages of SEO advertising, including immediate visibility, targeted audience reach, measurable results, flexibility in campaign optimisation, and the potential for rapid business growth.
Understanding these benefits will empower businesses to make informed decisions and leverage the power of SEO advertising to succeed in the competitive digital marketplace.
- Immediate visibility: SEO advertising provides an opportunity for immediate visibility in search engine results. By implementing effective SEO strategies, your website can appear prominently for relevant keywords, allowing you to attract targeted traffic right away.
- Targeted audience reach: SEO advertising enables you to reach a highly targeted audience. By optimising your website for specific keywords and demographics, you can connect with potential customers who are actively searching for products or services related to your business. This increases the likelihood of generating quality leads and conversions.
- Measurable results: SEO advertising allows you to track and measure the performance of your campaigns. With tools like Google Analytics, you can gain insights into important metrics such as website traffic, conversion rates, and keyword rankings. This data helps you make informed decisions and refine your strategies for better results.
- Flexibility in campaign optimisation: SEO advertising provides the flexibility to optimise your campaigns based on real-time data and user behaviour. You can adjust your keyword targeting, ad copy, and landing pages to improve your campaign’s effectiveness. This agility ensures that your advertising efforts align with evolving market trends and customer preferences.
- Potential for rapid business growth: With effective SEO advertising, you have the potential to experience rapid business growth. By increasing your online visibility and attracting qualified traffic, you can generate more leads, sales, and revenue. As your SEO efforts continue to improve, the momentum can drive sustained growth over time.
Choosing our services for SEO advertising offers additional advantages:
- Expertise and experience: Our team has extensive expertise and experience in SEO advertising. We stay updated with the latest industry trends, algorithm changes, and best practices. By leveraging our knowledge, we can develop and execute effective SEO strategies tailored to your business goals.
- Customised approach: We understand that every business is unique. That’s why we take a customised approach to SEO advertising. We conduct thorough research to identify the most relevant keywords, target audience segments, and competitor landscape specific to your industry. This personalised approach maximises the impact of your campaigns.
- Proven track record: Our services have a proven track record of delivering results. We have helped numerous clients achieve higher search engine rankings, increased website traffic, and improved conversion rates. Our success stories demonstrate our ability to drive tangible business outcomes through SEO advertising.
- Transparent reporting: We believe in transparency and provide detailed reporting on the performance of your SEO advertising campaigns. You will receive regular updates on key metrics, insights, and actionable recommendations. This transparency ensures that you stay informed and involved in the progress of your campaigns.
- Collaborative partnership: We view our client relationships as partnerships. We work closely with you, understanding your business objectives, and aligning our strategies accordingly. We value open communication, actively listen to your feedback, and continuously refine our approach to deliver optimal results.
By choosing our services for SEO advertising, you can leverage the immediate visibility, targeted audience reach, measurable results, campaign optimisation flexibility, and the potential for rapid business growth that SEO advertising offers.
Our SEO Services.
Keyword Research & Competitor Analysis
Keyphrase research and competitor analysis are essential for identifying the keywords and phrases that your target audience is searching for and understanding the tactics your competitors are using. Our team will conduct comprehensive research to determine the keyphrases that are most relevant to your business and develop a strategy that will help you outrank your competitors.
Onpage Website Optimisation & Implementation
Onpage optimisation involves optimising the content and structure of your website to make it more search engine friendly. This includes optimising title tags, meta descriptions, header tags, and other elements. Our team will conduct a thorough analysis of your website to identify areas for improvement and implement best practices to help your website rank higher in search engine results pages.
Technical SEO Audit & Web Tool Configuration inc. Tracking
Technical SEO audit involves analysing the technical aspects of your website, such as page speed, mobile optimisation, and crawlability, to ensure that your website is functioning at its best. Our team will conduct a comprehensive technical SEO audit to identify and fix any technical issues that may be hindering your website’s performance in search engine rankings.
Content Writing Delivery & Content Optimisation
Quality content is crucial to a successful SEO campaign. Our team of professional writers will create high-quality, SEO-friendly content that engages your audience and helps your website rank higher in search engine results pages. We will work closely with you to ensure that your content aligns with your brand message and is optimised for your target keywords.
Link Building & Influencer Marketing Campaigns
Link building and influencer marketing are key components of off-page optimisation. Our team will develop a comprehensive link building strategy that targets high-quality, authoritative websites relevant to your business. We will also identify and engage with influencers in your industry to build brand awareness and increase your website’s authority.
Ongoing SEO Support & Campaign Monitoring
SEO is an ongoing process that requires constant attention and updates. Our team will provide ongoing SEO support to ensure that your website continues to perform at its best. This includes regular monitoring and analysis of your website’s performance, updating content and optimisation strategies as needed, and providing ongoing consultation and support to help you achieve your business goals.
Sam proficiently trained me in Google Analytics which helped me to pass the test and get qualified! I have since utilised the knowledge in my current job role. I would highly recommend Sam for all your SEO needs! She’s not only knowledgeable but also incredibly lovely and such a good teacher! Thank you, Sam
– Tamzin Bentley, Visual Merchandiser, Boohoo
Our SEO Questions Answered.
What is SEO?
SEO, also known as search engine optimisation, is all about making your website shine in the online world. It’s like giving your site a magical boost so that search engines like Google can easily find it and show it to people who are looking for what you offer. By using smart strategies, keywords, and quality content, SEO helps your website climb up the search engine rankings. So, if you want your site to be discovered by more people and increase your online visibility, SEO is the secret sauce you need. And if you’re looking for expert help, there are SEO services available to make your life easier and your website more successful.
Why is SEO important?
SEO, short for search engine optimisation, holds immense significance in today’s digital landscape. Here’s why it’s crucial:
Enhanced Visibility: SEO plays a pivotal role in boosting the visibility of websites on search engine result pages (SERPs). By implementing effective SEO strategies, websites can climb the ranks, ensuring they are more likely to be seen by users actively searching for related products, services, or information.
Targeted Traffic: SEO enables websites to attract targeted traffic. By optimising for relevant keywords and aligning content with user intent, SEO drives quality traffic to websites. This means attracting individuals who are genuinely interested in what the website offers, increasing the chances of conversion and success.
Credibility and Trust: Ranking high on SERPs through SEO efforts establishes credibility and trust. Users tend to perceive websites that appear prominently in organic search results as reliable and authoritative sources. By consistently delivering valuable and relevant content, SEO helps build trust with the target audience.
Long-Term Results: SEO provides sustainable long-term results. Once a website achieves higher rankings through SEO, it can maintain its position with regular upkeep, even with minimal ongoing optimisation. This steady flow of organic traffic reduces reliance on paid advertising and contributes to sustained growth.
Competitive Edge: In a highly competitive digital landscape, SEO gives websites a competitive advantage. By outperforming competitors in search engine rankings, websites can capture a larger share of organic traffic, which translates into more leads, customers, and business opportunities.
Cost-Effectiveness: SEO offers a cost-effective marketing approach. While initial optimisation may require investment, the long-term benefits are worth it. Organic traffic generated through SEO does not incur per-click charges, unlike paid advertising campaigns, making it a cost-efficient strategy over time.
In a nutshell, SEO is crucial for businesses and individuals as it boosts visibility, attracts targeted traffic, builds credibility and trust, provides long-term results, offers a competitive edge, and proves cost-effective. Embracing SEO best practices ensures that websites are discoverable, relevant, and poised for success in the ever-evolving online landscape.
How do search engines work?
Search engines, such as the widely used Google, employ sophisticated algorithms to deliver highly relevant and valuable results to users’ search queries. Understanding how search engines work is crucial for effective SEO (search engine optimisation). Here’s a simplified breakdown of the process:
Crawling: Search engines employ automated programs known as crawlers or spiders to explore the vast online landscape. These crawlers start from a list of known web pages and follow links to discover new pages. Continuously crawling and updating their gathered information, they build an index of web pages.
Indexing: Once a webpage is discovered, search engines initiate the indexing process. This involves analyzing the web page’s content, structure, and other elements. The search engine indexes the page by storing pertinent information, including keywords, meta tags, and links, in its database.
Ranking: When a user enters a search query, the search engine consults its index to identify relevant web pages. The ranking process comes into play here. Sophisticated algorithms evaluate multiple factors to determine the order in which results are presented on the search engine results pages (SERPs).
Relevance Factors: Search engines consider various factors to assess the relevance of web pages to a search query. These factors encompass keyword usage, content quality, website authority, user engagement signals, page loading speed, mobile-friendliness, and more. The algorithm meticulously analyses and weighs these factors to deliver the most relevant results.
Displaying Results: Based on the ranking process, search engines present the results on the SERPs. Users typically encounter a mix of organic (non-paid) results and paid advertisements. The search engine strives to provide the most valuable and pertinent information to users based on their queries.
Understanding the inner workings of search engines is vital for successful SEO and optimising websites for maximum visibility and engagement. By aligning with search engine algorithms and incorporating effective SEO strategies, websites can enhance their chances of ranking higher and attracting relevant organic traffic.
What are the main factors that affect SEO rankings?
When it comes to SEO rankings, several key factors come into play. Understanding these factors is essential for optimising your website and improving its visibility on search engine results pages (SERPs). Here are the main elements that influence SEO rankings:
On-Page Optimisation: This involves optimising individual web pages for specific keywords and providing high-quality, relevant content. Factors such as keyword usage, meta tags, headings, URL structure, and internal linking all contribute to on-page optimisation.
Off-Page Factors: These factors refer to external signals that affect your website’s authority and credibility. The most significant off-page factor is the quality and quantity of backlinks pointing to your site. Backlinks from reputable, authoritative websites indicate to search engines that your content is valuable and trustworthy.
User Experience: Search engines consider user experience signals when ranking websites. Elements such as page loading speed, mobile-friendliness, site structure, ease of navigation, and low bounce rates all contribute to a positive user experience. Optimising these aspects can positively impact your SEO rankings.
Content Relevance and Quality: Providing valuable, unique, and informative content is crucial for SEO. Search engines aim to deliver the most relevant and useful results to users, so having high-quality content that aligns with user intent and addresses their needs is paramount. Additionally, regularly updating and adding fresh content can improve your website’s visibility and rankings.
Technical SEO: This aspect focuses on optimising technical elements of your website, such as crawlability, indexing, sitemap structure, robots.txt file, canonical tags, and schema markup. Ensuring proper technical SEO implementation helps search engines understand your website better and can positively impact your rankings.
Social Signals: While not directly impacting rankings, social signals such as likes, shares, and comments on social media platforms can indirectly influence SEO. Strong social engagement can lead to increased visibility, brand exposure, and potential backlinks, all of which can positively impact your rankings.
Remember, achieving high SEO rankings is a multifaceted process that requires a holistic approach. By focusing on on-page optimisation, building quality backlinks, prioritising user experience, delivering valuable content, implementing technical SEO best practices, and leveraging social signals, you can enhance your website’s chances of ranking higher in search engine results.
How can I optimise my website for search engines?
Optimising your website for search engines, or SEO (search engine optimisation), is vital for improving its visibility and attracting organic traffic. To enhance your website’s SEO, consider the following key strategies:
Keyword Research: Conduct comprehensive keyword research to identify relevant terms and phrases related to your business or industry. Incorporate these keywords strategically into your website’s content, including headings, titles, meta tags, and throughout the body of your pages.
On-Page Optimisation: Optimise individual web pages for SEO by ensuring proper meta tags (title and description), using descriptive URLs, and structuring your content with headings (H1, H2, etc.). Aim for a natural keyword density and provide high-quality, engaging content that matches user intent.
Technical SEO: Pay attention to technical aspects such as website speed, mobile-friendliness, XML sitemaps, and a clear site structure. Optimise your website’s code, ensure proper indexing, and implement canonical tags and schema markup to help search engines understand and index your content effectively.
Link Building: Develop a strong backlink profile by obtaining high-quality backlinks from reputable websites in your industry. Focus on acquiring natural, relevant links through techniques such as content promotion, guest blogging, and building relationships with influencers or industry publications.
User Experience: Provide a seamless and user-friendly experience on your website. Ensure fast loading times, easy navigation, and responsive design to cater to both desktop and mobile users. Engage visitors with valuable content, intuitive site structure, and clear calls to action.
Content Strategy: Develop a robust content strategy that aligns with your target audience’s needs and interests. Create high-quality, original content that addresses common questions, offers valuable insights, and provides solutions to user queries. Regularly update your content to keep it fresh and relevant.
Monitoring and Analysis: Regularly monitor your website’s performance using analytics tools. Analyse important metrics such as organic traffic, keyword rankings, and user engagement. Use this data to identify areas for improvement, refine your SEO strategy, and capitalise on opportunities.
Remember, SEO is an ongoing process that requires continuous effort and adaptation. Stay up-to-date with industry trends and algorithm changes, and be proactive in optimising your website to ensure long-term success in search engine rankings.
What are meta tags, and how do they impact SEO?
Meta tags play a significant role in SEO (search engine optimisation) by providing valuable information about a web page to search engines. Here’s an explanation of meta tags and their impact on SEO:
Title Tag: The title tag is a crucial meta tag that specifies the title of a web page. It appears as the clickable headline on search engine results pages (SERPs). Optimising the title tag with relevant keywords and a compelling description of the page’s content can improve click-through rates and enhance the page’s visibility in search results.
Meta Description Tag: The meta description tag provides a concise summary of a web page’s content. It appears below the title tag on SERPs, offering users a preview of what they can expect if they click on the link. Crafting an informative and enticing meta description with relevant keywords can encourage users to click on your link and improve your click-through rate.
Meta Keywords Tag: In the past, meta keywords tags were used to indicate the relevant keywords associated with a web page. However, search engines have evolved, and they no longer give significant weight to this tag. As a result, the meta keywords tag has diminished in importance for SEO and is often ignored by search engines.
Other Meta Tags: Besides the title and meta description tags, other meta tags can impact SEO indirectly. For instance, the meta robots tag can instruct search engines on how to crawl and index a page, while the meta viewport tag can enhance the mobile-friendliness of a site. Implementing these tags correctly can improve your website’s accessibility and overall user experience.
It’s important to note that while meta tags are essential for SEO, they are just one piece of the optimisation puzzle. Search engines also consider other factors, such as the relevance and quality of the content, backlinks, user experience signals, and overall website structure. Optimising meta tags alone may not guarantee high rankings, but they contribute to improving the visibility, click-through rates, and overall SEO performance of your web pages.
Therefore, when optimising your website, pay attention to creating compelling and keyword-rich title tags and meta descriptions that accurately represent your page’s content. By doing so, you can enhance your chances of attracting more organic traffic and increasing the visibility of your website in search engine results.
What are some common SEO mistakes to avoid?
When it comes to SEO (search engine optimisation), it’s crucial to avoid common mistakes that can hinder your website’s performance and visibility. Here are some key SEO mistakes to steer clear of:
Keyword Stuffing: Overusing keywords in an unnatural and excessive manner can harm your SEO efforts. Focus on using keywords strategically and naturally within your content, rather than stuffing them unnaturally throughout your pages.
Neglecting Quality Content: Content is king in SEO. Failing to provide valuable, informative, and engaging content can negatively impact your rankings. Avoid thin or duplicate content and focus on producing high-quality content that meets the needs of your target audience.
Ignoring On-Page Optimisation: Neglecting on-page optimisation practices, such as optimising meta tags, headings, and URLs, can hinder your website’s visibility. Ensure that your web pages are properly optimised with relevant keywords, structured headings, and descriptive URLs.
Neglecting Mobile-Friendliness: With the majority of internet users accessing websites via mobile devices, neglecting mobile-friendliness can lead to poor user experiences and lower rankings. Make sure your website is responsive and optimised for mobile devices.
Ignoring Technical SEO: Technical SEO aspects, such as proper website indexing, XML sitemaps, canonical tags, and site speed, play a crucial role in search engine rankings. Ignoring these technical aspects can limit your website’s visibility and hinder its performance.
Neglecting User Experience: User experience is a key factor in SEO. Failing to provide a seamless and user-friendly experience, such as slow page loading times, difficult navigation, or intrusive ads, can result in high bounce rates and lower rankings.
Neglecting Local SEO: If you have a local business, overlooking local SEO practices can impact your visibility in local search results. Optimise your website for local keywords, create a Google My Business profile, and gather positive reviews to improve your local SEO presence.
Ignoring Backlink Quality: While building backlinks is important, focusing solely on quantity rather than quality can harm your SEO efforts. Avoid low-quality or spammy backlinks and instead focus on acquiring high-quality, relevant backlinks from authoritative sources.
Forgetting Analytics and Data: Not tracking and analysing your website’s performance using tools like Google Analytics can prevent you from understanding what works and what doesn’t. Regularly monitor and analyse data to make informed decisions and optimise your SEO strategy.
Neglecting Regular Updates: SEO is an ongoing process, and failing to regularly update your website’s content and optimisation can lead to stagnation. Stay up-to-date with algorithm changes, industry trends, and regularly refresh and optimise your content.
By avoiding these common SEO mistakes and staying proactive in your optimisation efforts, you can improve your website’s visibility, attract more organic traffic, and achieve better search engine rankings.
Specialisms in SEO.
Services Overview: Specialised SEO Solutions for Targeted Success
At Float Digital, we specialise in providing a comprehensive range of SEO services tailored to meet the unique needs of your business. Our team of experts excels in various areas, ensuring that your website achieves maximum visibility and drives targeted traffic. Here’s an in-depth overview of the specialist SEO services we offer:
International SEO
If your business targets international markets, our international SEO strategies are designed to expand your online presence globally. We conduct thorough market research, identify target countries and languages, and optimise your website to cater to international audiences. Our approach considers cultural nuances, local search preferences, and language-specific SEO techniques to help you dominate search rankings in multiple regions.
Local SEO
For businesses targeting specific geographic areas, our local SEO services are designed to enhance your visibility in local search results. We optimise your website, Google My Business listing, and online directory profiles to ensure that your business appears prominently for local searches. With our local SEO strategies, you can attract nearby customers, drive foot traffic, and increase conversions from your local audience.
eCommerce SEO
If you run an online store, our eCommerce SEO services are tailored to optimise your product pages, category pages, and overall website structure. We conduct in-depth keyword research to target high-converting search terms relevant to your products. Our team optimises your product descriptions, meta tags, and internal linking to improve your website’s visibility in search engine results, driving organic traffic and boosting sales.
Video SEO
Video content has become a powerful marketing tool, and our video SEO services ensure that your video assets receive maximum exposure. We optimise your videos for platforms like YouTube, Vimeo, and other video-sharing sites. By optimising titles, descriptions, tags, and thumbnails, we help your videos rank higher in search results, attracting more views, engagement, and potential customers.
Google Penalty Removal
Has your website been penalised by Google? Our experts specialise in diagnosing and resolving Google penalties, helping you recover your organic search rankings. We conduct a comprehensive audit, identify the issues that triggered the penalty, and develop a customised recovery plan. Our team implements necessary changes, submits reconsideration requests, and works diligently to regain your website’s visibility in search results.
With our specialist SEO services, we combine expertise, industry insights, and proven strategies to drive targeted success for your business. Whether you need to expand your reach globally, dominate local search results, optimise your eCommerce store, enhance your video visibility, or excel on platforms like Etsy and Amazon, we have the specialised knowledge and experience to help you achieve your goals.
Contact us today to discuss how our specialist SEO services can elevate your online presence, increase conversions, and position your business for long-term success. Let’s embark on a journey to unlock your website’s true potential and drive sustainable growth in the digital landscape.
How Much Does SEO Cost?
Understanding the Cost of SEO: Factors, Packages, and Accessibility
Search engine optimisation (SEO) have become an essential aspect of digital marketing, helping businesses improve their online visibility and reach their target audience.
However, one common question that arises is, “How much does SEO cost?” In this article, we will explore the factors that influence SEO pricing, the availability of flexible packages, and the importance of transparency in SEO services.
Determining the cost of SEO can be complex as it varies from project to project. Several factors come into play, including:
- Website Size and Complexity: The size and complexity of a website affect the amount of work required to optimise it for search engines. Larger websites with multiple pages and intricate structures often require more time and effort, thus impacting the overall cost.
- Competitive Landscape: The competitiveness of the industry and keywords targeted can influence SEO costs. Highly competitive niches may require more extensive optimisation efforts to outrank competitors, potentially affecting the pricing.
- Targeted Keywords and Goals: The specific keywords a business wants to rank for and the desired goals (e.g., increasing organic traffic, generating leads) influence the scope and intensity of the SEO strategy, thereby impacting the cost.
- Current Website State: The condition of a website in terms of technical SEO issues, content quality, and backlink profile can influence the cost. Websites requiring significant improvements may necessitate additional resources and time.
Flexible Packages and Accessibility
At Float Digital, we understand that every business has unique requirements and budgets. That’s why we offer flexible SEO packages tailored to individual needs. Our goal is to make SEO accessible to businesses of all sizes. We provide a 30-day rolling contract, allowing you to evaluate our services on an ongoing basis and make adjustments as needed.
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Our flexible packages encompass a range of services, including keyword research, on-page optimisation, content creation, link building, and performance tracking. By customising the package based on your specific goals and budget, we ensure that you receive the most effective SEO strategy without unnecessary expenditures.
We believe in transparency and open communication with our clients. When working with Float Digital, you can expect complete visibility into our processes and progress. We provide regular reports detailing the work completed, keyword rankings, traffic improvements, and other relevant metrics.
Furthermore, our team of SEO experts is always available to address any questions or concerns you may have. We prioritise collaboration and aim to establish a strong partnership with our clients, ensuring they understand the value they receive from our services.
The cost of SEO depends on various factors, such as website size, industry competitiveness, targeted keywords, and current website condition. At Float Digital, we offer flexible packages designed to meet the unique needs and budgets of businesses. Our transparent approach ensures that you understand the value and progress of our SEO efforts. By providing accessible SEO services, we strive to help businesses achieve their online goals and improve their digital presence.
Remember, the investment in SEO is not only about the cost but also about the potential long-term benefits it can bring to your business.
Email us at hello@float-digital.com or use our contact form below.
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Float Digital Marketing Ltd
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Treloggan Lane
Newquay
TR7 2FP
✉️ hello@float-digital.com
📞 +44 (0) 1326 460021
Float Digital Marketing Ltd is a registered company in England and Wales (11002659) . VAT registration number: 312416936.
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