B2B SEO Services
We are well aware that B2B is very different from B2C, that’s why the SEO strategy has to be different too. We have ample experience supporting Fortune 500 brands to start up companies.
Supporting B2B companies outrank their competitors
B2B SEO campaign will include a study of business goals, followed by an evaluation of pre-purchase as well as the buying cycle periods. Next would be an analysis of the sales funnels and all this will lead to the optimisation of the website. This would also include using keywords in strategy as well as in search volume in order to enhance SEO rankings.
B2B companies have a long lead-time till they target their audience. Hence there is ample time to create a conversation with the customer. The goal of B2B SEO is to create brand awareness. This is achieved by supplying relevant information to potential clients. This is an effort made in order to start nurturing a long and ongoing relationship. This is an effort towards garnering trust, hence a number of techniques can be used here.
We can help you with penning a white paper in order to enhance reliability. Do note that this white paper has to address the questions and needs of the customer. In fact, such an effort can be considered as a building block toward the ultimate goal of any B2B company. We are well aware that your aim is to become a preferred provider and that too on an ongoing basis. This is possible only by building trust with your customer.
Challenges in the B2B SEO industry
There are a large number of people involved in the B2B buying process. All of them make use of different search terms while making a purchasing decision. All these search terms have to be included as the relevant keywords in your website content.
We will ensure that these keywords are inserted at relevant places in your content. This way all the stakeholders in the decision process will be able to access your content. This will have an impact on your SEO rankings. Include a call to action on your site. This will ensure that a buying decision can be taken instantly. Make sure that you are able to provide information and facts on your site as that will aid your visitors in taking a buying decision.
Here are few interesting facts about why websites need search engine optimisation and it’s worth facing those challenges:
SEO leads have a 14.6% close rate, while outbound leads (i.e. direct mail or print) have a 1.7% close rate.
Google processes over 40,000 search queries every second, - that's over 3.5 billion searches per day.
70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.
Organic search drives 51% of all visitors to B2B websites, whereas paid ads drive 10% and social 5%.
Reaching your goals has never been so easy
Float Digital is a fast-growing and multi-award-winning Search Marketing agency in Cornwall. We partner with the world's most exciting brands to deliver jargon-free Search Marketing campaigns.
Float Digital Marketing
📞 +44 (0) 1326 460021