Importance of Search Engine Optimisation
Before you deploy or even design a website, you should be aware of search engine optimisation. You should be clear with its importance. That is because everything in the internet should be search engine optimised. Businesses that wish to grow and perform things strategically should understand SEO properly. Optimisation is mandatory for all industries and sectors that depend on the internet.
Studies reveal that the number of websites have increased drastically since 2000! This means, online competition has grown exponentially. It is quite difficult to design and host websites that are edgy. For businesses, the process of becoming Google’s top search results is easy said than done. The website has to focus on strong SEO methods to drive traffic and clients. If you are planning to launch an e-commerce website, the need for SEO increases by twofold.
Your sales and revenue will be directly proportional to the number of customers reaching your website. As potential web designers and business owners, you should plan websites that are both search engine optimised and responsive. Now, this is a challenging task that needs plenty of expertise.
Challenges in Search Engine Marketing
Both eCommerce and B2B websites go through a tough battle when it comes to search engine optimisation. If they wish to generate more revenues and improve their online presence, they should follow SEO sincerely. Organic traffic is an important tool for generating revenues. Experts claim that organic traffic is the market’s most-wanted form of online traffic. That is because online traffic converts to income easily.
Here are few interesting facts about why websites need search engine optimisation and it’s worth facing those challenges:
SEO leads have a 14.6% close rate, while outbound leads (i.e. direct mail or print) have a 1.7% close rate.
Google processes over 40,000 search queries every second, - that's over 3.5 billion searches per day.
70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.
The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.
Are you wondering what search engine optimisation services are? Or, do you want to identify SEO services that best fit your business? What makes SEO services special and challenging would be “diversity”. These services offer unique results to every other page. In simpler words, SEO services cannot generate similar results for all websites. The final result depends on various factors. It is up to the service provider and client to decide on the right mix of SEO services for the business.
One of the finest and most commonly used SEO services would be “Keyword Audit”. This is an important step in search engine optimization. If you want to enjoy SEO strategies, you should begin with keyword audits. Be clear with your “goal” and “keywords” that can attract target customers. That is because customers use “keywords” to find your business online! So, get your keywords right.
As you master a good website with ideal keywords and proper links, you should engage in competitor audit. Competitor audits will give you an in-depth analysis of the market. You will be able to discover better and newer opportunities. If you are competing with keywords, you should be aware of what your rivals are using. Many business owners use competitor audits to understand the difficulties and challenges involved in a niche.
On Page SEO
The talk about search engine optimisation services will remain incomplete without “On Page SEO”. All websites are designed to appeal end customers. Meanwhile, websites are supposed to appeal search engines too! Your website should be able to represent content in the best possible way. It should be miles away from your competitor’s website. That is how you can boost rankings with SEO!
For a winning online marketing strategy, businesses need to create content that is consistent, authoritative, relevant, and tailored to brand voice. Our streamlined SEO Content writing process makes it simple and efficient to ensure that you get SEO-friendly web content that effectively communicates your message.
Keywords and links share an interesting bond. If you want to create authoritative pages, you should integrate links in your website. There are two different types of links. You can choose outbound- or inbound- linking. The popularity of a website depends on its links. That means, your leads and traffic are indirectly dependent on the links.
Finally, SEO Services will help you with monthly reports. This is way of following up your site. You can identify, rank and figure out your site’s ROI. Monthly reports are required to document your achievements, strengths and weaknesses.
Reaching your goals has never been so easy
Let’s talk about your SEO project
Float Digital is a fast-growing and multi-award-winning Search Marketing agency in Cornwall. We partner with the world's most exciting brands to deliver jargon-free Search Marketing campaigns.
Float Digital Marketing
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