Powerful and effective link building strategies that superpower your search engine rankings and increase your site authority.
The Power of High Quality Link Building for Search Engine Rankings
They say it’s not what you know, it’s who you know. And when Google and co think a website with an incredible reputation knows and endorses you and your services (by linking back to your site), their magical algorithms kick into action to sprinkle serious kudos your way.
So to really accelerate your brand’s visibility and website authority, deploying a link building strategy and gaining referrals from high domain websites is super valuable for brands. Sometimes referred to as off-page SEO, link building has been proven to get your brand name in front of the right audiences, increase traffic to your site and boosts your rankings in ways that other SEO tools can’t quite reach. And whilst there are now more than 200 markers within the Google algorithm that decide your position, this tried and tested method remains one of the most valuable in your SEO tool belt.
Although the parameters are ever-changing, a solid link building plan working alongside razor sharp on-page SEO tactics will rubber stamp your relevancy and brand integrity. Helping you cut through the noise in a busy marketplace, and get ahead of your competitors. Not sure how to get started? Let Float digital do the hard work for you, and gain a whole heap of benefits…
What Is Off-Page Link Building…and How Does it Work?
Link building is a valuable digital marketing and SEO tactic that involves linking back to your brand’s website from high domain sites that search engines like and trust. These links help Google robots find and understand the content on your site and measure how relevant and trustworthy it is.
SERP spiders are constantly crawling the internet (sounds creepy, we know), reviewing links and indexing content, to help them understand the value of a website. When you are visible on reputable sites with relevant content, that’s when the beautiful SEO magic happens.
Long story short, link-building helps build your reputation, pushing you up the ladder to page one when customers type in your keywords during organic search. Executed well, it’s a golden ticket above the fold search rankings.
In the wrong hands however, link building poorly can be damaging to your SEO rankings, so you definitely want to trust the experts with this one. Building a reputable online presence is entirely dependent on achieving relevant backlinks on the right types of sites. At Float, we’ve heaps of experience building high quality links and have established, hard-earned relationships with the types of sites you want listed on. Want to hear more? Get in touch with us today.
SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.
Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.
70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.
The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.
Are Some Links More Valuable Than Others?
Not all backlinks are created equal. Like a perfectly baked cake, there are lots of different ingredients that go into securing that top of page search engine spot. And sneaky Google often likes to keep that recipe secret! At Float, we make it our business to let brands into the secret sauce that helps them reach that coveted spot through link building. We offer a range of link building packages, just get in touch and one of our team will talk you through it.
Link Building Techniques
Float’s affordable and accessible SEO services are one of the the quickest and easiest ways for brands to raise their visibility online and accelerate traffic and sales. Our link-building expertise covers all the bases, ensuring your site is front and centre, where it deserves to be. When you retain our services, our creative team will collaborate with your brand’s in-house marketing and communications teams to help you you define your link building aims and objectives, pin-point your key audiences, stakeholders and influencers and devise an effective strategy for outreach. We’ll become an extension of your in-house team, cheerleading and partnering with you to achieve your overarching SEO goals. Here’s just a few of our tricks of the trade…
DIGITAL PR Take ownership of your messaging and craft your brand story authentically.
GUEST BLOGGING on relevant websites with higher page authority.
CULTIVATE AUTHORITY with real, authentic content that customers and influencers love to share naturally .
CONTENT MARKETING Focusing on both on-page and off-page to turbo-charge rankings
BACKLINKS from local citation and business directories with authority to boost local search.
PEER FEEDBACK Collaborate with other brands and competitors to encourage links and establish true authority
Float Digital is a fast-growing and multi-award-winning Search Marketing agency in Cornwall. We partner with the world's most exciting brands to deliver jargon-free Search Marketing campaigns.
Float Digital Marketing
📞 +44 (0) 1326 460021