Traditionally, construction businesses would get the vast majority of their work through word of mouth and recommendations. But nowadays, with the rise of the internet, many clients will simply use search engines to find construction companies in their local area, click the first company to be listed and attribute work to them.

So, as you can imagine ranking highly in search results is an absolute essential if you want to run your business successfully and continue making profits. Sure, you could continue to operate and advertise offline, but you will limit your workload and consequently minimise the number of profits you’ll be making.

Having an online presence gives you a further reach, allows people to access information about your company and services around the clock and also gives you a good platform to shout your recommendations from the rooftops. But to rank highly in search engine results, you’re going to have to optimise your business. This process is called SEO.

What Is SEO?

SEO stands for “search engine optimisation”. It’s a process that helps your business to appear at the top of search engine results rather than multiple pages in. Think about it – when you search for something online, you rarely go past the first page. If you appear first in the results, more people are likely to click through to your page, browse your services and make bookings. This doesn’t happen naturally though. You’ll have to put some conscious effort into the process.

Search Engine Content

Of course, to rank highly in search engine results, many people have turned to put content out onto the web with the sole aim of pleasing search engines. SEO specialists are constantly becoming increasingly familiar with how search engines work. We are beginning to get to grips with how they decide which pages will be displayed when its users input key terms and keywords into the search bar. Unsurprisingly, you can use this information to your advantage and put something referred to as “search engine content” or “Google content” out onto the web. This includes:

• Incorporate SEO keywords into your webpages
• Include SEO keywords into your blog posts
• Engage with link building

When it comes to SEO and link building, a lot of content is built with the aim of being posted on high authority sites and containing as many SEO optimised keywords as possible. Ticking these boxes can start to take priority of the actual content of copy that is put out there.

Human Content

It’s still important that you put human content out onto the web to rank highly too though. Search engines are beginning to realise that we’re understanding them better and that some companies are putting pure SEO content out onto the web and that consequently many results are becoming less useful to users. Search engines are now actively looking for human content too. Human content, on the other hand, is copy or writing that has been produced with a genuine, human readership in mind. Sure, it can include keywords and link building processes. But the written content itself will be high quality and will entice its readership, offering them some useful information and providing them with genuine value. The titles will generally be clickbait free – the article will deliver what it promises in its subject line. The content will be relevant to what the reader has searched for. It will provide information that the reader is looking to receive.

Outsourcing

The fastest and most effective way to rise in the search engine results is to hand the work over to the specialists and professionals. Here at Float Digital, we know the ins and outs of SEO and will be able to put our experience and expertise to use, bringing your web page higher in search engine results at a significantly increased speed. This is by far the easiest and most effective way to meet your goals!

SEO Tips

To get you started on the right foot, here are a few pieces of advice that will help your site rank as highly as possible!

• Make your site mobile friendly
• Request reviews from previous clients
• Use videos on your site
• Consider your keywords used

SEO really can make or break a construction business in the current marketplace. So, it’s important that you put sufficient thought, effort and investment into the area. If you have any questions or queries, feel free to reach out to us and we will do our utmost to help you achieve your goals!