SEO for Dentists
Reach the top of Google with Float’s Digital’s Search Engine Optimisation tools and expertise, combined with powerful, search-engine friendly content that eats complex algorithms for breakfast.
If you are setting up a new dentist business or have been running one for a number of years already, there is no doubt you will need to harness the power of SEO. This is a branch of digital marketing that every kind of company from various industries can use to their benefit these days. Don’t worry if you don’t know much about SEO for dentists; we are here to clear things up for you!
What Is SEO?
First of all, what exactly is SEO for dentists? It’s all to do with how Google ranks your website in its search results. When web users search for specific keywords, the search engine will take a look at all the websites that rank for those keywords according to how strong their site’s SEO is. So, the better your SEO is, then the higher your website will rank. The closer it is to the top of the results, then the more likely web users will be to click through onto it.
Why Do Dentists Need SEO?
You might be wondering why dentists would need SEO. It’s all to do with getting new customers. If you improve your website’s SEO then you will stand to get a lot more web traffic directed to it, which will mead more leads for you to convert into new customers and sales.
These days, a lot of dentists and dental surgeries find that they need to do more than the traditional marketing methods that they once used to do. As more and more clients are now going online to find a new dental surgery, it is really important that your dentist SEO is as good as it can be. By getting your dental SEO just right, you should find that your website stands out from all of your competitors’, so you will be able to have the edge over them when it comes to attracting new customers.
How To: SEO For Dentists
Are you ready to start improving your website’s SEO? If so, then here are our top tips on the best practices for SEO for dentists.
List Your Dental Surgery On Google Maps – If you haven’t already listed your dental practice on Google Maps, then you really should do so. This is one of the best things that you can do for your off-site SEO. This has been proven to be just as important as on-site SEO for dentists.
Optimise Your Site For Mobile – The design of your site will also influence the overall SEO. If it is hard to use and navigate, then Google will downgrade it. One way to improve the design of your site is to make sure that it has been optimised for mobile. If it hasn’t, then your SEO for dentists could struggle and your website might not be ranked quite as high as you would like.
Choose The Best Dental Keywords – You also need to decide which keywords to use. These need to be related to dentists and dental practices, as these will be the phrases and words that potential new customers will be searching for. If you aren’t sure which to use, you can use a tool like Google Keyword Planner.
Use Plenty Of Keywords – Once you know which SEO keywords to use, you need to make sure they feature across your website. These should be included in website copy and any other content, such as blog posts, that you have on your site.
Improve Your Website Design – Even if your dental website is optimised for mobile, there might be some other design issues that you need to sort out. Make sure that all of the navigational menus are easy to use and don’t confuse the user.
Hire A Professional – The best way to improve your SEO for your dentist website is to hire a professional. If you find an SEO agency that specialises in SEO for dentists, you should find that they can help your site to rank very highly indeed. Before you know it, your website will be in that prized number-one spot!
As you can see then, SEO for dentists is extremely important today. It should absolutely be used as part of your company’s marketing. If you want to find out more about the benefits of SEO for dentists and how you can implement it on your own site, then get in touch with us today. We will be more than happy to help you out and ensure that your site gets to the top of search engine results.
Quick Facts about Search Engine Optimisation
SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.
Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.
70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.
The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.
Float Digital is a fast-growing and multi-award-winning Search Marketing agency in Cornwall. We partner with the world's most exciting brands to deliver jargon-free Search Marketing campaigns.
Float Digital Marketing
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