SEO for Insurance Businesses

Reach the top of Google with Float’s Digital’s Search Engine Optimisation tools and expertise, combined with powerful, search-engine friendly content that eats complex algorithms for breakfast.

These days, there are so many great ways you can help your insurance business get ahead of all your competitors. Thanks to many new marketing methods online, lots of insurance firms are now using digital marketing as much as they can. One such marketing strategy is SEO.

You will have probably already heard quite a bit about SEO as it is such an important marketing strategy these days. So much so, that many insurance firms are now implementing it into their own marketing campaigns. Want to know why SEO for insurance businesses is so important? Read on to find out more!


What Is SEO?

First of all, you might be all that aware of SEO. So, what exactly is it and why will it be so important for your insurance business? Simply put, SEO is what Google uses to decide how it ranks websites in its search results. As long as your website ranks highly for certain keywords and has been optimised well, it should rank towards the top of search results. So, as you can see, using SEO for insurance businesses can really help your site climb to the top of the results and get more organic web traffic. There are various ways you can improve your SEO for your insurance business. One of the best is to put plenty of keywords throughout the content. You should also ensure that the site is mobile optimised and doesn’t load too slowly.

SEO Tips For Insurance Businesses

You might think that SEO is all to do with your website, but these days there are a lot of local SEO tips that insurance firms can really benefit from. If you use them alongside regular onsite SEO, then you should find that your insurance business is given a really big boost online. Here are some great tips that you can use to improve your SEO for your insurance company.

Pick Your Niche – As an insurance company, you will probably already have your niche, whether it is car insurance or home insurance. Make sure that this is very obvious on your website. Good SEO for insurance businesses is all about inhabiting a specialist niche so that there is more chance of your SEO ranking highly within that specific niche. That will work a lot better than trying to cover all basis as your SEO will be too general to have much of an effect.

Get Plenty Of Inbound Links – One of the biggest boosts for SEO for insurance businesses is any inbound links that come to your site from external pages. Google will count these links and use them to decide on your ranking. To help with this, it’s worth setting up a blog so that other websites can link to your posts. This will also be an extra way to get even more insurance SEO keywords onto your site.

List Your Insurance Company On Google Maps – One tip for your local SEO would be to make sure that your insurance business is listed on Google Maps. Businesses that are on Google Maps are often ranked higher than those that aren’t, so doing so will really boost your insurance business SEO.

Keep Track Of Your Results – There are various ways you will be able to track your SEO for your insurance business. Most website builders will have SEO reports and trackers built into them so you will be able to see your web traffic and where it is coming from. The more you track your SEO data, then you will be able to see which of your SEO methods are working and which aren’t. You can then change your SEO methods so that you are focusing on the ones that are working the best for you.

Get Help From A Professional SEO Agency – If you don’t have any experience of working with insurance business SEO, then you might be a bit clueless about this all. In that case, you can always hire an SEO agency to take care of it all for you. Not only will you then get expert results, but you will also find that you save a lot of time so that you can get back to doing more insurance-related jobs and tasks.

Want to find out more about SEO for insurance businesses and how it can really help you with your company’s marketing? If so, get in touch with us today and we can see how we can help you out. Simply give us a call or drop us an email and we will soon be in touch.

Quick Facts about Search Engine Optimisation

SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.

Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.

70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.

The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.

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