SEO for Pharmaceuticals

Reach the top of Google with Float’s Digital’s Search Engine Optimisation tools and expertise, combined with powerful, search-engine friendly content that eats complex algorithms for breakfast.

There is no doubt that the pharmaceutical industry is thriving at the minute. One thing is for sure as well, it only continues to keep on growing. For your pharma business to keep up with all that developing competition, it’s really important that you are using various methods to market your company and improve its web presence. One way to do that is to take advantage of SEO for pharmaceuticals.

If you don’t come from a marketing background then you might not be all that aware of SEO. It’s a method of digital marketing that aims to get you pushed up to the top of Google’s search engine rankings. If you do it well, then your pharma website will be ranked very highly, which can help bring even more web traffic to it. However, get it wrong, and there is little chance of you even ending up on the first page of results.


Why Do Pharmaceutical Companies Need SEO?

As previously mentioned, the main reason why pharma companies need SEO these days is to try and attract as much web traffic their way as possible. However, there are plenty of other reasons why it’s important to focus on SEO for pharma. For instance, if people keep on seeing your brand’s name in search results, then it will help to improve your brand awareness and visibility. Plus, the more and more people see your brand in Google results, then the more likely they will be to regard you as an industry leader.


The Best Ways To Use SEO Pharmaceuticals

Now that you know why SEO for pharmaceuticals is so important, you need to understand how to use it. You can then start to really take advantage of it. Here are some of our top tips for SEO for pharmaceuticals.

Improve Your Keyword Management – First of all, it is really important that you are using as many of the best possible keywords on your website. Keywords are what Google will be looking out for. If you have plenty of relevant ones on your site, then Google will rank you highly when web users search for the same keywords. If you aren’t too sure which keywords to focus on, then you can use a tool like Google Keyword Planner. Once you have your set of pharma keywords, you can start to use them regularly in your site’s content.

Regularly Post Quality Content – Posting blog posts is a great way to increase your use of pharma SEO keywords. However, you need to make sure that all of this content is of very high quality. By quality content, we mean no duplicate information or old content. As well as improving your SEO ranking, all of this quality content will help your company stand out as a thought leader within the pharma industry.

Make Sure Your Site Is Secure – Google will also be checking to see just how secure your website is as well. If it doesn’t use all of the standard security features, then it could damage your pharma SEO. So, make sure your site uses a secure HTTPS connection and that all web users are well protected when browsing it.

Try To Increase Inbound Links – Google will also be looking out for the inbound links that send web users from external sites to your own. Thankfully, if you have plenty of quality blog posts, then other websites will no doubt want to reference them in their own content and will link to them. Try to do all that you can to get as many inbound links for your pharma SEO.

Make It Mobile-Friendly – It will also really pay off to make your pharmaceutical website mobile friendly. Hopefully, you should have already done this already as the trend for mobile web users has been steadily growing over the past few years. This is one other factor that Google will use when it is ranking your site’s SEO. Don’t worry if your site hasn’t already been mobile optimised as it is very easy to do. You should be able to do it yourself, but failing that it’s an easy job for a web designer.

There is certainly plenty that you can do to give your pharma SEO a boost. Once you do start to focus on the best practices for SEO for pharmaceuticals, then you should start to notice a big increase in the web traffic to your site. Want to learn even more about SEO for pharmaceuticals? If so, get in touch with us today!

Quick Facts about Search Engine Optimisation

SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.

Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.

70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.

The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.

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