SEO for Construction Businesses
Reach the top of Google with Float’s Digital’s Search Engine Optimisation tools and expertise, combined with powerful, search-engine friendly content that eats complex algorithms for breakfast.
Traditionally, construction businesses would get the vast majority of their work through word of mouth and recommendations. But nowadays, with the rise of the internet, many clients will simply use search engines to find construction companies in their local area, click the first company to be listed and attribute work to them.
So, as you can imagine ranking highly in search results is an absolute essential if you want to run your business successfully and continue making profits. Sure, you could continue to operate and advertise offline, but you will limit your workload and consequently minimise the number of profits you’ll be making.
Having an online presence gives you a further reach, allows people to access information about your company and services around the clock and also gives you a good platform to shout your recommendations from the rooftops. But to rank highly in search engine results, you’re going to have to optimise your business. This process is called SEO.
What Is SEO?
SEO stands for “search engine optimisation”. It’s a process that helps your business to appear at the top of search engine results rather than multiple pages in. Think about it – when you search for something online, you rarely go past the first page. If you appear first in the results, more people are likely to click through to your page, browse your services and make bookings. This doesn’t happen naturally though. You’ll have to put some conscious effort into the process.
Search Engine Content
Of course, to rank highly in search engine results, many people have turned to put content out onto the web with the sole aim of pleasing search engines. SEO specialists are constantly becoming increasingly familiar with how search engines work. We are beginning to get to grips with how they decide which pages will be displayed when its users input key terms and keywords into the search bar. Unsurprisingly, you can use this information to your advantage and put something referred to as “search engine content” or “Google content” out onto the web. This includes:
- Incorporate SEO keywords into your webpages
- Include SEO keywords into your blog posts
- Engage with link building
When it comes to SEO and link building, a lot of content is built with the aim of being posted on high authority sites and containing as many SEO optimised keywords as possible. Ticking these boxes can start to take priority of the actual content of copy that is put out there.
It’s still important that you put human content out onto the web to rank highly too though. Search engines are beginning to realise that we’re understanding them better and that some companies are putting pure SEO content out onto the web and that consequently many results are becoming less useful to users. Search engines are now actively looking for human content too. Human content, on the other hand, is copy or writing that has been produced with a genuine, human readership in mind. Sure, it can include keywords and link building processes. But the written content itself will be high quality and will entice its readership, offering them some useful information and providing them with genuine value. The titles will generally be clickbait free – the article will deliver what it promises in its subject line. The content will be relevant to what the reader has searched for. It will provide information that the reader is looking to receive.
The fastest and most effective way to rise in the search engine results is to hand the work over to the specialists and professionals. Here at Float Digital, we know the ins and outs of SEO and will be able to put our experience and expertise to use, bringing your web page higher in search engine results at a significantly increased speed. This is by far the easiest and most effective way to meet your goals!
To get you started on the right foot, here are a few pieces of advice that will help your site rank as highly as possible!
- Make your site mobile friendly
- Request reviews from previous clients
- Use videos on your site
- Consider your keywords used
SEO really can make or break a construction business in the current marketplace. So, it’s important that you put sufficient thought, effort and investment into the area. If you have any questions or queries, feel free to reach out to us and we will do our utmost to help you achieve your goals!
Quick Facts about Search Engine Optimisation
SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.
Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.
70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.
The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.
One of the finest and most commonly used SEO services would be “Keyword Audit”. This is an important step in search engine optimization. If you want to enjoy SEO strategies, you should begin with keyword audits. Be clear with your “goal” and “keywords” that can attract target customers. That is because customers use “keywords” to find your business online! So, get your keywords right.
As you master a good website with ideal keywords and proper links, you should engage in competitor audit. Competitor audits will give you an in-depth analysis of the market. You will be able to discover better and newer opportunities. If you are competing with keywords, you should be aware of what your rivals are using. Many business owners use competitor audits to understand the difficulties and challenges involved in a niche.
On Page SEO
The talk about search engine optimisation services will remain incomplete without “On Page SEO”. All websites are designed to appeal end customers. Meanwhile, websites are supposed to appeal search engines too! Your website should be able to represent content in the best possible way. It should be miles away from your competitor’s website. That is how you can boost rankings with SEO!
For a winning online marketing strategy, businesses need to create content that is consistent, authoritative, relevant, and tailored to brand voice. Our streamlined SEO Content writing process makes it simple and efficient to ensure that you get SEO-friendly web content that effectively communicates your message.
Keywords and links share an interesting bond. If you want to create authoritative pages, you should integrate links in your website. There are two different types of links. You can choose outbound- or inbound- linking. The popularity of a website depends on its links. That means, your leads and traffic are indirectly dependent on the links.
Finally, SEO Services will help you with monthly reports. This is way of following up your site. You can identify, rank and figure out your site’s ROI. Monthly reports are required to document your achievements, strengths and weaknesses.
Reaching your business goals is easy with Float Digital
Ready to see your sales sky-rocket and your web traffic soar? Get in touch...
Float Digital Marketing Ltd
📞 +44 (0) 1326 460021