SEO for Fashion eCommerce

Reach the top of Google with Float’s Digital’s Search Engine Optimisation tools and expertise, combined with powerful, search-engine friendly content that eats complex algorithms for breakfast.

Want to ensure that your fashion eCommerce company is known to as many people as possible? It’s the only way that you are going to increase your customer base, so trying to reach as many people as you can is extremely important in this day and age. And there is one easy way to do just that – work on your website’s SEO for fashion eCommerce. Want to know more about fashion eCommerce SEO and how it can really help your business? Don’t worry; here is everything that you need to know to ensure that your fashion eCommerce company can become a huge success.

Why Fashion eCommerce Needs SEO

These days, SEO is a big deal for all kinds of industries, not just those in fashion eCommerce. However, using some fashion eCommerce SEO best practices will really help put you one step ahead of all of your competitors within the industry.

Using SEO for fashion eCommerce will help you attract a lot of web traffic to your website. All of these leads could potentially become sales. So, it makes sense to try to implement as much fashion eCommerce SEO as possible, as more web traffic could very quickly lead to a significant increase in sales.

SEO is all about getting Google to rank your website high up in its list of search results. The better your fashion eCommerce site’s SEO, then the higher Google will rank it. Without using any kind of SEO for fashion eCommerce, there is very little chance of Google placing your website on its first page of results, so not many web users will discover your site.

Our Top Tips For Fashion eCommerce SEO

As you can see, it really important to implement some methods and features on your site that will help its fashion eCommerce SEO. Once you do start to make some improvements, you should notice that your website rises up through Google’s search engine results. Here are a few great fashion eCommerce SEO tips to help you with that.

Create Landing Pages – If you sell a range of products, then one of the best fashion eCommerce tips you could use is to create a landing page for each one. These should feature plenty of fashion eCommerce related keywords so that Google knows to rank your site in related searches. These are an extra way to get more keywords onto your site and will certainly help to persuade Google to rank your site highly.

Use Plenty Of Meta Data – There will no doubt be a lot of images used on your fashion eCommerce website. It’s important that you add metadata to these. This data won’t be visible on the site, but Google will be able to see it and will use it to influence their rankings. You will also be able to add metadata to landing pages as well.

Implement An Internal Search Feature – The chances are that people who land on your fashion eCommerce site will want to buy more than one item. To make this easier for them, and to encourage people to browse more of your items, it’s worth adding an internal search feature. This will also help to improve your SEO for fashion eCommerce as it will ensure better site organisation.

Add Plenty Of Content To Internal Pages – You should make sure that there is plenty of content on each of your pages. At the very least, there need to be 300 words. This gives you the chance to add plenty of keywords and it also means that Google will be picking up each page when it is deciding how well to rank your fashion eCommerce SEO.

Start A Fashion Blog – It is highly advisable to have a blog on your site these days. As long as you are publishing quality content, it can help position you as an industry leader and expert. Plus, it gives you even more chance to add plenty of keywords onto your site’s content too. If you add a variety of media, including images and video, then this will make the blog even more engaging which can greatly help with SEO too.

Hopefully, all of these tips on the best practices for SEO for fashion eCommerce can really help you to improve your website’s overall ranking. If you want any more information on SEO for fashion eCommerce businesses, then feel free to reach out to us. We offer a range of SEO services to businesses and organisations and will be more than happy to take a look at your fashion eCommerce website.

Quick Facts about Search Engine Optimisation

SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.

Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.

70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.

The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.

Keyword Audit

One of the finest and most commonly used SEO services would be “Keyword Audit”. This is an important step in search engine optimization. If you want to enjoy SEO strategies, you should begin with keyword audits. Be clear with your “goal” and “keywords” that can attract target customers. That is because customers use “keywords” to find your business online! So, get your keywords right.


Competitor Analysis

As you master a good website with ideal keywords and proper links, you should engage in competitor audit. Competitor audits will give you an in-depth analysis of the market. You will be able to discover better and newer opportunities. If you are competing with keywords, you should be aware of what your rivals are using. Many business owners use competitor audits to understand the difficulties and challenges involved in a niche.


On Page SEO

The talk about search engine optimisation services will remain incomplete without “On Page SEO”. All websites are designed to appeal end customers. Meanwhile, websites are supposed to appeal search engines too! Your website should be able to represent content in the best possible way. It should be miles away from your competitor’s website. That is how you can boost rankings with SEO! 

Content Writing

For a winning online marketing strategy, businesses need to create content that is consistent, authoritative, relevant, and tailored to brand voice. Our streamlined SEO Content writing process makes it simple and efficient to ensure that you get SEO-friendly web content that effectively communicates your message.

Link Building

Keywords and links share an interesting bond. If you want to create authoritative pages, you should integrate links in your website. There are two different types of links. You can choose outbound- or inbound- linking. The popularity of a website depends on its links. That means, your leads and traffic are indirectly dependent on the links.

Monthly Reporting

Finally, SEO Services will help you with monthly reports. This is way of following up your site. You can identify, rank and figure out your site’s ROI. Monthly reports are required to document your achievements, strengths and weaknesses. 

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Float Digital is a fast-growing and multi-award-winning Search Marketing agency in Cornwall. We partner with the world's most exciting brands to deliver jargon-free Search Marketing campaigns.

Float Digital Marketing Ltd is a registered company in England and Wales (11002659) . VAT registration number: 312416936.

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