SEO for Fashion eCommerce

Reach the top of Google with Float’s Digital’s Search Engine Optimisation tools and expertise, combined with powerful, search-engine friendly content that eats complex algorithms for breakfast.

Want to ensure that your fashion eCommerce company is known to as many people as possible? It’s the only way that you are going to increase your customer base, so trying to reach as many people as you can is extremely important in this day and age. And there is one easy way to do just that – work on your website’s SEO for fashion eCommerce. Want to know more about fashion eCommerce SEO and how it can really help your business? Don’t worry; here is everything that you need to know to ensure that your fashion eCommerce company can become a huge success.

Why Fashion eCommerce Needs SEO

These days, SEO is a big deal for all kinds of industries, not just those in fashion eCommerce. However, using some fashion eCommerce SEO best practices will really help put you one step ahead of all of your competitors within the industry.

Using SEO for fashion eCommerce will help you attract a lot of web traffic to your website. All of these leads could potentially become sales. So, it makes sense to try to implement as much fashion eCommerce SEO as possible, as more web traffic could very quickly lead to a significant increase in sales.

SEO is all about getting Google to rank your website high up in its list of search results. The better your fashion eCommerce site’s SEO, then the higher Google will rank it. Without using any kind of SEO for fashion eCommerce, there is very little chance of Google placing your website on its first page of results, so not many web users will discover your site.

Our Top Tips For Fashion eCommerce SEO

As you can see, it really important to implement some methods and features on your site that will help its fashion eCommerce SEO. Once you do start to make some improvements, you should notice that your website rises up through Google’s search engine results. Here are a few great fashion eCommerce SEO tips to help you with that.

Create Landing Pages – If you sell a range of products, then one of the best fashion eCommerce tips you could use is to create a landing page for each one. These should feature plenty of fashion eCommerce related keywords so that Google knows to rank your site in related searches. These are an extra way to get more keywords onto your site and will certainly help to persuade Google to rank your site highly.

Use Plenty Of Meta Data – There will no doubt be a lot of images used on your fashion eCommerce website. It’s important that you add metadata to these. This data won’t be visible on the site, but Google will be able to see it and will use it to influence their rankings. You will also be able to add metadata to landing pages as well.

Implement An Internal Search Feature – The chances are that people who land on your fashion eCommerce site will want to buy more than one item. To make this easier for them, and to encourage people to browse more of your items, it’s worth adding an internal search feature. This will also help to improve your SEO for fashion eCommerce as it will ensure better site organisation.

Add Plenty Of Content To Internal Pages – You should make sure that there is plenty of content on each of your pages. At the very least, there need to be 300 words. This gives you the chance to add plenty of keywords and it also means that Google will be picking up each page when it is deciding how well to rank your fashion eCommerce SEO.

Start A Fashion Blog – It is highly advisable to have a blog on your site these days. As long as you are publishing quality content, it can help position you as an industry leader and expert. Plus, it gives you even more chance to add plenty of keywords onto your site’s content too. If you add a variety of media, including images and video, then this will make the blog even more engaging which can greatly help with SEO too.

Hopefully, all of these tips on the best practices for SEO for fashion eCommerce can really help you to improve your website’s overall ranking. If you want any more information on SEO for fashion eCommerce businesses, then feel free to reach out to us. We offer a range of SEO services to businesses and organisations and will be more than happy to take a look at your fashion eCommerce website.

Quick Facts about Search Engine Optimisation

SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.

Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.

70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.

The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.

Keyword Research & Competitor Analysis

Keyphrase research and competitor analysis are essential for identifying the keywords and phrases that your target audience is searching for and understanding the tactics your competitors are using. Our team will conduct comprehensive research to determine the keyphrases that are most relevant to your business and develop a strategy that will help you outrank your competitors.


Onpage Website Optimisation & Implementation

Onpage optimisation involves optimising the content and structure of your website to make it more search engine friendly. This includes optimising title tags, meta descriptions, header tags, and other elements. Our team will conduct a thorough analysis of your website to identify areas for improvement and implement best practices to help your website rank higher in search engine results pages.


Technical SEO Audit & Web Tool Configuration inc. Tracking

Technical SEO audit involves analysing the technical aspects of your website, such as page speed, mobile optimisation, and crawlability, to ensure that your website is functioning at its best. Our team will conduct a comprehensive technical SEO audit to identify and fix any technical issues that may be hindering your website's performance in search engine rankings.

Content Writing Delivery & Content Optimisation

Quality content is crucial to a successful SEO campaign. Our team of professional writers will create high-quality, SEO-friendly content that engages your audience and helps your website rank higher in search engine results pages. We will work closely with you to ensure that your content aligns with your brand message and is optimized for your target keywords.

Link Building & Influencer Marketing Campaigns

Link building and influencer marketing are key components of off-page optimisation. Our team will develop a comprehensive link building strategy that targets high-quality, authoritative websites relevant to your business. We will also identify and engage with influencers in your industry to build brand awareness and increase your website's authority.

Ongoing SEO Support & Campaign Monitoring

SEO is an ongoing process that requires constant attention and updates. Our team will provide ongoing SEO support to ensure that your website continues to perform at its best. This includes regular monitoring and analysis of your website's performance, updating content and optimization strategies as needed, and providing ongoing consultation and support to help you achieve your business goals.

Reaching your business goals is easy with Float Digital
Ready to see your sales sky-rocket and your web traffic soar? Get in touch!

Email us at [email protected] or use our contact form below.

Float Digital Marketing Ltd
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Treloggan Lane
TR7 2FP 

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Float Digital is a fast-growing and multi-award-winning Search Marketing agency in Cornwall. We partner with the world's most exciting brands to deliver jargon-free Search Marketing campaigns.

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