SEO for Insurance Businesses

Reach the top of Google with Float’s Digital’s Search Engine Optimisation tools and expertise, combined with powerful, search-engine friendly content that eats complex algorithms for breakfast.

These days, there are so many great ways you can help your insurance business get ahead of all your competitors. Thanks to many new marketing methods online, lots of insurance firms are now using digital marketing as much as they can. One such marketing strategy is SEO.

You will have probably already heard quite a bit about SEO as it is such an important marketing strategy these days. So much so, that many insurance firms are now implementing it into their own marketing campaigns. Want to know why SEO for insurance businesses is so important? Read on to find out more!

 

What Is SEO?

First of all, you might be all that aware of SEO. So, what exactly is it and why will it be so important for your insurance business? Simply put, SEO is what Google uses to decide how it ranks websites in its search results. As long as your website ranks highly for certain keywords and has been optimised well, it should rank towards the top of search results. So, as you can see, using SEO for insurance businesses can really help your site climb to the top of the results and get more organic web traffic. There are various ways you can improve your SEO for your insurance business. One of the best is to put plenty of keywords throughout the content. You should also ensure that the site is mobile optimised and doesn’t load too slowly.

SEO Tips For Insurance Businesses

You might think that SEO is all to do with your website, but these days there are a lot of local SEO tips that insurance firms can really benefit from. If you use them alongside regular onsite SEO, then you should find that your insurance business is given a really big boost online. Here are some great tips that you can use to improve your SEO for your insurance company.

Pick Your Niche – As an insurance company, you will probably already have your niche, whether it is car insurance or home insurance. Make sure that this is very obvious on your website. Good SEO for insurance businesses is all about inhabiting a specialist niche so that there is more chance of your SEO ranking highly within that specific niche. That will work a lot better than trying to cover all basis as your SEO will be too general to have much of an effect.

Get Plenty Of Inbound Links – One of the biggest boosts for SEO for insurance businesses is any inbound links that come to your site from external pages. Google will count these links and use them to decide on your ranking. To help with this, it’s worth setting up a blog so that other websites can link to your posts. This will also be an extra way to get even more insurance SEO keywords onto your site.

List Your Insurance Company On Google Maps – One tip for your local SEO would be to make sure that your insurance business is listed on Google Maps. Businesses that are on Google Maps are often ranked higher than those that aren’t, so doing so will really boost your insurance business SEO.

Keep Track Of Your Results – There are various ways you will be able to track your SEO for your insurance business. Most website builders will have SEO reports and trackers built into them so you will be able to see your web traffic and where it is coming from. The more you track your SEO data, then you will be able to see which of your SEO methods are working and which aren’t. You can then change your SEO methods so that you are focusing on the ones that are working the best for you.

Get Help From A Professional SEO Agency – If you don’t have any experience of working with insurance business SEO, then you might be a bit clueless about this all. In that case, you can always hire an SEO agency to take care of it all for you. Not only will you then get expert results, but you will also find that you save a lot of time so that you can get back to doing more insurance-related jobs and tasks.

Want to find out more about SEO for insurance businesses and how it can really help you with your company’s marketing? If so, get in touch with us today and we can see how we can help you out. Simply give us a call or drop us an email and we will soon be in touch.

Quick Facts about Search Engine Optimisation

SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.

Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.

70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.

The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.

Keyword Audit

One of the finest and most commonly used SEO services would be “Keyword Audit”. This is an important step in search engine optimization. If you want to enjoy SEO strategies, you should begin with keyword audits. Be clear with your “goal” and “keywords” that can attract target customers. That is because customers use “keywords” to find your business online! So, get your keywords right.

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Competitor Analysis

As you master a good website with ideal keywords and proper links, you should engage in competitor audit. Competitor audits will give you an in-depth analysis of the market. You will be able to discover better and newer opportunities. If you are competing with keywords, you should be aware of what your rivals are using. Many business owners use competitor audits to understand the difficulties and challenges involved in a niche.

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On Page SEO

The talk about search engine optimisation services will remain incomplete without “On Page SEO”. All websites are designed to appeal end customers. Meanwhile, websites are supposed to appeal search engines too! Your website should be able to represent content in the best possible way. It should be miles away from your competitor’s website. That is how you can boost rankings with SEO! 

Content Writing

For a winning online marketing strategy, businesses need to create content that is consistent, authoritative, relevant, and tailored to brand voice. Our streamlined SEO Content writing process makes it simple and efficient to ensure that you get SEO-friendly web content that effectively communicates your message.

Link Building

Keywords and links share an interesting bond. If you want to create authoritative pages, you should integrate links in your website. There are two different types of links. You can choose outbound- or inbound- linking. The popularity of a website depends on its links. That means, your leads and traffic are indirectly dependent on the links.

Monthly Reporting

Finally, SEO Services will help you with monthly reports. This is way of following up your site. You can identify, rank and figure out your site’s ROI. Monthly reports are required to document your achievements, strengths and weaknesses. 

Reaching your business goals is easy with Float Digital

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