SEO for Luxury Brands

Reach the top of Google with Float’s Digital’s Search Engine Optimisation tools and expertise, combined with powerful, search-engine friendly content that eats complex algorithms for breakfast.

Recent market research from professional services firm Mckinsey revealed that “digital” influences more than 45 per cent of all luxury sales. Traditionally luxury brands eschewed online, preferring to focus instead on bespoke, in-person services for their clients. But with consumer expectations changing, many firms in the industry have been forced to consider their SEO. It no longer makes good business sense to ignore it.


What Are The Benefits Of SEO For Luxury Brands?

Luxury brands, like any other business, need to get noticed. In the past, they did this with flashy TV advertising or personalised messages to members of exclusive clubs. But today, it no longer makes sense to go solely through these traditional channels. Digital is a massive opportunity.

Luxury brands also rely on their profile more than practically any other industry in the market. Brands appealing to the upper echelons of society need to ensure that the quality of their services is crystal clear to their audience. It doesn’t pay to stay in the shadows.

The benefits of SEO – search engine optimisation – for luxury brands, are considerable.

Luxury Brands Get More Qualified Traffic

Everybody wants to buy from luxury brands. People of all income levels would like to have a Ferrari in the garage and dress in Loius Vuitton. But for luxury brands wanting to market their products online, that’s a problem. While plenty of people might be interested in their products, only a small cadre of users have the cash to convert.

Targeting everyone and hoping to grab a few people wealthy enough to buy your products isn’t a good idea. A scattergun approach means that you’re paying to attract people with no possibility of converting. Professional SEO, however, helps you attract only those with a realistic chance of buying from you.

Rank Higher And Gain Prestige

When people type in a search term, like “luxury holiday,” they expect to find your company near the top of results. If they don’t, they’ll wonder whether you’re really all that luxurious after all. Being at the top gives you a kind of credibility that you’re a serious player in the market.

There’s a practical issue here too. If you’re languishing down on page two or three, you won’t get found. Users can often find competitor services on the first page of results, automatically putting you out of the running. You want to appear on the first page of results whenever possible. That’s what SEO for luxury brands does.

Create A Luxury Brand Identity

Luxury brands rely on their brand identity. It’s what sets them apart from the competition and allows them to charge much higher prices. They need a mystique which intrigues and engages customers.

Today the online opportunities are so high; you’d be foolish to skip them. Famous luxury brands like Chanel and Rolex make extensive use of SEO to boost awareness and build their brand identity. You can do the same.


SEO For Luxury Brands Tips

So, now you know the benefits of SEO for luxury brands, how do you put it into practice? Take a look at the following tips.

Utilize Visual Social Media – Luxury branding is all about the visual. You want to convince customers that being seen wearing or using your product is the height of status. Using visual social media sites like Pinterest and Instagram are a great way to improve your SEO along multiple dimensions. Not only are you using a platform that is ideal for increasing engagement, but you’re also allowing customers to share your content with others for free. Google and other search engines now include social media engagement when calculating the rank of your brand. The more shares, likes, and pins you have, the better you’ll do in page results.

Combine Style And Functionality In Your Site – Luxury brands have a unique opportunity to experiment with new website concepts which give users “experiences” instead of standard functions. Unfortunately, not all pull it off. Chanel and Dom Perignon both have beautiful sites, but they’re also clunky, slow to load and confusing. By contrast, one of the best sites is Versace’s. Not only does it look great, but it’s snappy too, helping it rank well on Google.

Integrate Facebook Ads – Facebook ads are ideal for reaching out to your target audience. Because Facebook has so much data on users, you can choose precisely whom you target, right down to their age, income level and hobbies. Luxury brands that want to avoid a scattergun approach should integrate Facebook advertising with their SEO approach.

Quick Facts about Search Engine Optimisation

SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.

Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.

70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.

The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.

Keyword Audit

One of the finest and most commonly used SEO services would be “Keyword Audit”. This is an important step in search engine optimization. If you want to enjoy SEO strategies, you should begin with keyword audits. Be clear with your “goal” and “keywords” that can attract target customers. That is because customers use “keywords” to find your business online! So, get your keywords right.


Competitor Analysis

As you master a good website with ideal keywords and proper links, you should engage in competitor audit. Competitor audits will give you an in-depth analysis of the market. You will be able to discover better and newer opportunities. If you are competing with keywords, you should be aware of what your rivals are using. Many business owners use competitor audits to understand the difficulties and challenges involved in a niche.


On Page SEO

The talk about search engine optimisation services will remain incomplete without “On Page SEO”. All websites are designed to appeal end customers. Meanwhile, websites are supposed to appeal search engines too! Your website should be able to represent content in the best possible way. It should be miles away from your competitor’s website. That is how you can boost rankings with SEO! 

Content Writing

For a winning online marketing strategy, businesses need to create content that is consistent, authoritative, relevant, and tailored to brand voice. Our streamlined SEO Content writing process makes it simple and efficient to ensure that you get SEO-friendly web content that effectively communicates your message.

Link Building

Keywords and links share an interesting bond. If you want to create authoritative pages, you should integrate links in your website. There are two different types of links. You can choose outbound- or inbound- linking. The popularity of a website depends on its links. That means, your leads and traffic are indirectly dependent on the links.

Monthly Reporting

Finally, SEO Services will help you with monthly reports. This is way of following up your site. You can identify, rank and figure out your site’s ROI. Monthly reports are required to document your achievements, strengths and weaknesses. 

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Float Digital Marketing Ltd
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Float Digital is a fast-growing and multi-award-winning Search Marketing agency in Cornwall. We partner with the world's most exciting brands to deliver jargon-free Search Marketing campaigns.

Float Digital Marketing Ltd is a registered company in England and Wales (11002659) . VAT registration number: 312416936.

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