SEO for Pharmaceuticals

Reach the top of Google with Float’s Digital’s Search Engine Optimisation tools and expertise, combined with powerful, search-engine friendly content that eats complex algorithms for breakfast.

There is no doubt that the pharmaceutical industry is thriving at the minute. One thing is for sure as well, it only continues to keep on growing. For your pharma business to keep up with all that developing competition, it’s really important that you are using various methods to market your company and improve its web presence. One way to do that is to take advantage of SEO for pharmaceuticals.

If you don’t come from a marketing background then you might not be all that aware of SEO. It’s a method of digital marketing that aims to get you pushed up to the top of Google’s search engine rankings. If you do it well, then your pharma website will be ranked very highly, which can help bring even more web traffic to it. However, get it wrong, and there is little chance of you even ending up on the first page of results.


Why Do Pharmaceutical Companies Need SEO?

As previously mentioned, the main reason why pharma companies need SEO these days is to try and attract as much web traffic their way as possible. However, there are plenty of other reasons why it’s important to focus on SEO for pharma. For instance, if people keep on seeing your brand’s name in search results, then it will help to improve your brand awareness and visibility. Plus, the more and more people see your brand in Google results, then the more likely they will be to regard you as an industry leader.


The Best Ways To Use SEO Pharmaceuticals

Now that you know why SEO for pharmaceuticals is so important, you need to understand how to use it. You can then start to really take advantage of it. Here are some of our top tips for SEO for pharmaceuticals.

Improve Your Keyword Management – First of all, it is really important that you are using as many of the best possible keywords on your website. Keywords are what Google will be looking out for. If you have plenty of relevant ones on your site, then Google will rank you highly when web users search for the same keywords. If you aren’t too sure which keywords to focus on, then you can use a tool like Google Keyword Planner. Once you have your set of pharma keywords, you can start to use them regularly in your site’s content.

Regularly Post Quality Content – Posting blog posts is a great way to increase your use of pharma SEO keywords. However, you need to make sure that all of this content is of very high quality. By quality content, we mean no duplicate information or old content. As well as improving your SEO ranking, all of this quality content will help your company stand out as a thought leader within the pharma industry.

Make Sure Your Site Is Secure – Google will also be checking to see just how secure your website is as well. If it doesn’t use all of the standard security features, then it could damage your pharma SEO. So, make sure your site uses a secure HTTPS connection and that all web users are well protected when browsing it.

Try To Increase Inbound Links – Google will also be looking out for the inbound links that send web users from external sites to your own. Thankfully, if you have plenty of quality blog posts, then other websites will no doubt want to reference them in their own content and will link to them. Try to do all that you can to get as many inbound links for your pharma SEO.

Make It Mobile-Friendly – It will also really pay off to make your pharmaceutical website mobile friendly. Hopefully, you should have already done this already as the trend for mobile web users has been steadily growing over the past few years. This is one other factor that Google will use when it is ranking your site’s SEO. Don’t worry if your site hasn’t already been mobile optimised as it is very easy to do. You should be able to do it yourself, but failing that it’s an easy job for a web designer.

There is certainly plenty that you can do to give your pharma SEO a boost. Once you do start to focus on the best practices for SEO for pharmaceuticals, then you should start to notice a big increase in the web traffic to your site. Want to learn even more about SEO for pharmaceuticals? If so, get in touch with us today!

Quick Facts about Search Engine Optimisation

SEO leads have a 14.6% close rate, while outbound leads like direct mail or print have a 1.7% close rate.

Google processes over 40,000 search queries every second - that's over 3.5 billion searches per day.

70-80% of users ignore the paid ads at the top of Google, and instead focus on the organic results.

The number of online eCommerce users has increased from 700 million to 1,200 million in less than 5 years.

Keyword Research & Competitor Analysis

Keyphrase research and competitor analysis are essential for identifying the keywords and phrases that your target audience is searching for and understanding the tactics your competitors are using. Our team will conduct comprehensive research to determine the keyphrases that are most relevant to your business and develop a strategy that will help you outrank your competitors.


Onpage Website Optimisation & Implementation

Onpage optimisation involves optimising the content and structure of your website to make it more search engine friendly. This includes optimising title tags, meta descriptions, header tags, and other elements. Our team will conduct a thorough analysis of your website to identify areas for improvement and implement best practices to help your website rank higher in search engine results pages.


Technical SEO Audit & Web Tool Configuration inc. Tracking

Technical SEO audit involves analysing the technical aspects of your website, such as page speed, mobile optimisation, and crawlability, to ensure that your website is functioning at its best. Our team will conduct a comprehensive technical SEO audit to identify and fix any technical issues that may be hindering your website's performance in search engine rankings.

Content Writing Delivery & Content Optimisation

Quality content is crucial to a successful SEO campaign. Our team of professional writers will create high-quality, SEO-friendly content that engages your audience and helps your website rank higher in search engine results pages. We will work closely with you to ensure that your content aligns with your brand message and is optimized for your target keywords.

Link Building & Influencer Marketing Campaigns

Link building and influencer marketing are key components of off-page optimisation. Our team will develop a comprehensive link building strategy that targets high-quality, authoritative websites relevant to your business. We will also identify and engage with influencers in your industry to build brand awareness and increase your website's authority.

Ongoing SEO Support & Campaign Monitoring

SEO is an ongoing process that requires constant attention and updates. Our team will provide ongoing SEO support to ensure that your website continues to perform at its best. This includes regular monitoring and analysis of your website's performance, updating content and optimization strategies as needed, and providing ongoing consultation and support to help you achieve your business goals.

Reaching your business goals is easy with Float Digital
Ready to see your sales sky-rocket and your web traffic soar? Get in touch!

Email us at [email protected] or use our contact form below.

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Float Digital is a fast-growing and multi-award-winning Search Marketing agency in Cornwall. We partner with the world's most exciting brands to deliver jargon-free Search Marketing campaigns.

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