What is PPC advertising?
Let’s get back to basics. In simple terms, PPC or
One of the most popular forms of PPC is search engine advertising. Advertisers can bid for ad placements for sponsored links on the search engines for the keywords which are relevant to their business. Each time the sponsored link is clicked on and a visitor is sent to a site, the business has to pay the search engine a small fee.
In order for a PPC campaign to be successful, research and time
PPC Frequently Asked Questions
The above query is one of our most searched phrases over at Float HQ so we thought it was about time we cover a simple
If you’re thinking about running a PPC campaign for your business but are unsure about what it involves, the following PPC FAQs might just help.
are Google AdWords?
The chances are you have heard of Google AdWords, the most popular form of PPC advertising. With AdWords, businesses create ads which appear on the Google search engine. When somebody searches on a relevant keyword to the business, the ad will appear on Google and if that person clicks on the ad and is taken to the website, the advertiser will pay Google a small fee.
What does Google AdWords cost? It is free to sign up to Google AdWords and
business use PPC marketing?
Running a PPC marketing campaign is a cost-effective way to drive traffic to your site and turn visitors into conversions. As well as being flexible, PPC is scalable and measurable, so you can see exactly what is working and what’s not working and tweak the campaign where necessary.
What type of businesses should be using PPC?
Virtually every type of business would benefit from PPC advertising, providing they have a website and an online presence. Businesses of all industries which are wanting to put their products and services in front of the right people by driving them to their website to sell more and grow their
However, to make a PPC campaign successful, you will need to right keywords and landing pages to
This is when getting the experts to run and manage a PPC campaign for you can prove fruitful. Having PPC experts like Float Digital can
When done correctly, this engaging form of internet marketing successfully helps to convert leads into sales quickly, efficiently and cost-effectively. Want to learn more? Check out our blog to discover how PPC and SEO can work together or get in touch with the Float Digital team to see how we can help.
Float Digital is a fast-growing and multi-award-winning Search Marketing agency in Cornwall. We partner with the world's most exciting brands to deliver jargon-free Search Marketing campaigns.
Float Digital Marketing
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