Sage’s Ambition Ambassador and Star of Dragon’s Den crowns Cornish Entrepreneur, Sam Charles, in National Competition


London – June 14th, 2018 – Sage (FTSE: SGE), the market leader in cloud business management solutions today revealed Britain’s Most Ambitious Business. 

Samantha Charles, owner of Float Digital, beat hundreds of flourishing UK businesses to win the once-in-a-lifetime opportunity to question Peter Jones on how to reach her ambitions and grow her business.

Peter and senior Sage executives chose Samantha as the winner of the competition for her vision, enthusiasm and innovation.  Her business, Float Digital, based in Falmouth in Cornwall, provides Search Engine Optimisation and Pay Per Click services. Since its launch in 2016, the company has witnessed significant growth and a flurry of international business wins.

Samantha plans to use her session with Peter Jones to garner advice on how she can grow her business, how to invest for success and where to focus her time and energy. 

Commenting on her win, Samantha said:

“Winning the Sage Ambition competition is a fantastic opportunity for me to get insight and advice from one of Britain’s best-known entrepreneurs. I can’t wait to hear more from Peter about how to grow my business and I have no doubt I’ll be using the advice he gives me for years to come.”     

Stephen Kelly, CEO, Sage added:

“Ambition drives all businesses, and our mission at Sage is to free our millions of customers to nurture that ambition. These businesses are the heroes of the economy, creating two thirds of all new jobs so we want to celebrate their drive and unlock their potential.  The quality of the entries was phenomenal, so it was hard to choose a winner. But Samantha’s determination, passion and vision shone through, and the judges’ decision was unanimous. Huge congratulations to Samantha.”

Peter Jones, a lifetime Sage customer, started his first business at 16 and has used Sage’s technology since the early days of his business journey.

Samantha and nine runners-up in the Sage Ambition competition met Peter Jones and Sage’s CEO Stephen Kelly at a VIP reception the Andaz, Liverpool St yesterday, with Samantha’s follow-up session taking place over the summer.


    For more information about Float Digital, visit their website at For more information, please contact Eloise Robb, Account Manager at Float Digital on 01326 460021 or email

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