Digital Account Director, Samantha Charles
Sam is a multi-award winning Google Certified digital marketing expert with 8 years experience. Sam has developed a range of skills managing, and delivering successful social media, content and search marketing campaigns for clients in a variety of sectors, locally and internationally. Her extensive portfolio includes working with over 150 B2C and B2B companies from small local companies to global Fortune 500 brands.
- Winner of the #BusinessAmbition 2018 award (as seen on TV) by Sage and Peter Jones, Dragon’s Den.
- Winner of the Rising Star Award for Search Marketing, Corporate Excellence Awards 2018.
- The Duke of York New Entrepreneur of the Year finalist, Lloyds Bank National Business Awards 2018.
- 50 Under 30 2017, Women Making Waves in the Digital Industry, The Drum magazine.
- Young Search Professional finalist, UK Search Awards 2016 (in association with Bing, Microsoft).
Armed with experience and drive, Sam launched SEO, Content & PPC agency, Float Digital, in 2016 to support brands to increase their visibility in search engines. Float Digital has seen a year of exponential growth, yielding a positive return on investment for clients from London to New York. In 2018, BBC star Peter Jones from Dragon’s Den supported her via mentoring to formulate a business growth plan.
Alongside running an agency, Sam delivers digital marketing seminars and workshops. Sam has previously presented to an audience of 3,500 delegates at Europe’s largest search marketing event, BrightonSEO, and she is scheduled to present at the Marketing Business Summit in Milan, Italy later this year. Sam also delivers workshops on behalf of the world’s largest marketing award body, CIM (Chartered Institute of Marketing). Sam also lectures at universities on post-graduate and undergraduate degree courses in business, marketing and advertising.
Sam obtained her Higher National Diploma and Bachelor Degree (with honours) in Business Management & Marketing from Anglia Ruskin University. Prior to successful completion of her undergraduate program, Sam studied consumer psychology, human behaviour and neuroscience at Griffith University in Australia, ranked in the top 3% of universities globally. Sam also achieved a Higher Education Certificate in Advertising and a National Diploma in Art & Design.
Sam is a motivated individual and this is apparent in her online projects, outside of her career. In 2013, Sam launched a lifestyle blog. The platform became a space for exercising her digital knowledge, flexing her creative muscles and building relationships with brands. Over the past 5 years, the website has grown, and it was shortlisted for top UK lifestyle blog in the Myprotein™ Fitness Awards 2017. The blog has more than 900 posts covering women’s fashion, beauty, interior design, health, and fitness, generating a healthy revenue every month.
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